James HolmCameraCanon EOS-D1 Mark IILens16–35 mm f/2.8ISO100F-stop11.0Shutter speed1/250White balanceCloudAbout the shotThis project started with a cover of the Swedish action sports magazine Transition. It’s a shot of skateboarder/graffiti artist Gorm Boberg doing a wallride on a wall that he had done a painting on. After that cover came out, he and I wanted to do something in a similar style, so when I heard that a local photo store was about to close its big rental studios, I asked them if I could do one last photo session before the building was torn down. (I knew the studio owners since I had done some shoots there before, one of them with the Swedish-built super sports car Koenigsegg). There were two big studios: one built like a big corner, and one super-big studio shaped like a half-egg. When I invited Gorm and the skaters, everybody was super stoked to have the chance to be there. Over the weekend, we had a really nice time — Gorm painted the studio walls, and then the skaters and BMX riders rode the walls. The technique Gorm uses is spray stencils, and all the paintings were done exclusively to match the riders’ personalities. When the weekend was over, the whole building was demolished — I almost cried when I saw what they did to such a fantastic place. Unfortunately, there are no more photo studios like that in Sweden anymore.BiographyI started my true photo career with skateboarding. My friend and I liked to take pictures of each other doing tricks. Before I knew it I was working with Swedish skateboard magazines. After a couple of years in art and photography schools, I established my firm, James Holm Fotograf. My venture into working with snowboarding was small, but big in another way. At that time, skateboarding was heavily influenced by the punk scene, and I kind of got tired of the attitude of not caring about good weather and expenses when we were out traveling. That was something snowboarders knew about; when the sun is shining, you’re out there doing it! But eventually I got back to my roots in skateboarding. Another thing that I’ve always been into is lifestyle portraits. I like to come to a place I’ve never been to, try to find the best thing about it, and put the person in an interesting situation. After getting my driver’s license, my interest in cars became strong, and this has been another one of my prime subjects. I think my job is to always work with things I enjoy. So therefore I see myself as a photographer within the segment of action photos, cars, and lifestyle portraits.