I was shooting for a sports watch brand and the goal was to show the speed of long-board downhill and integrate the watch somehow. Ironically, we were running against time, because my son was due to be born at any moment.
I always like to plan the photo in my head before shooting with the camera so I spent some time sketching possible angles. Because the final result would be big two meter prints, it was important to get the best image quality possible. So mounting a small action camera was not an option.
We used a pick up truck as the shooting vehicle. We were six guys and the athlete that day: one stayed in the lower part of the road to ensure no cars came. The second guy drove, another one was on the roof holding a strobe, the forth one held another speed light coming out of the passenger seat window. The fifth guy was riding a bike alongside the athlete with a third speed light. Me? I was wearing a harness and tied sitting on the Bull Bar of the Frontier!
It was a bit sketchy driving behind Gerardo at 60 km/h; his position was too low for the driver to see him. If he suddenly fell there was a big risk we’d drive over him! I exposed to the shaded parts of the road, setting the camera between 1/40s to 1/60s. The idea of using flashes was more to freeze the subject and avoid getting any extra blur on the athlete than achieve a ‘studio’ look. The shot worked out really well and my son, Tiago was born three days later.