Category Finalist 2010: SanDisk sequence

Thomas Stöckli

Every year I do an advertisement campaign for Eleven, the Swiss outerwear-brand. It’s the coolest thing since they let me more or less do totally what I want. Every year we do something special and last year, I got inspired a lot by their collection, which has lots of colors and combos.

So the logical thing for me was showing as many color rotations as possible in one photo. Normally I hate doing sequences, but this time was different.

It was May when Steve Gruber and I got together at my local resort Hoch-Ybrig in Switzerland. There was a bit of snow left and during the afternoon I shaped the hip jump until Steve arrived to help as well. Around 8pm, I took the first photo and at 4am the last one. So we shot eight hours straight for this ad! Crazy.

After packing all the lights, stands, generators and stuff I jumped into my hippie-car next to the spot and slept on the bed in the back. Good times! Thanks to the Resort Hoch-Ybrig and Eleven for letting me do my thing.

PHOTO INFO

Photographer: Thomas Stöckli
Athlete: Steve Gruber
Location: Hoch-Ybrig, Switzerland

TECHNICAL INFO

Camera: Canon EOS 5D
Lens: EF15mm f/2.8 Fisheye
ISO: 100
F-Stop: f 6.3
Shutter Speed: 1/250