Jury 2010
Inas Fayed
EDITOR, LEICA FOTOGRAFIE INTERNATIONAL (GERMANY)
"A great photo is when I feel touched, moved, excited from the first look. It’s a photo that doesn’t let me go, one that I won't forget," says Inas Fayed, editor-in-chief of Leica Fotografie International.
An independent magazine for anyone fascinated by one of the world’s leading camera manufacturers, LFI includes portfolios of internationally renowned photographers and new talent, in-depth reviews, user tips and features on the latest developments in digital and analogue photography.
While studying art history at university, Inas found her passion after attending lectures on the history of photography and got her first editor job at Macintosh magazine. "Back then, the digital revolution in photography was on its way. We developed the first purely digital photography magazine in Germany, which was really exciting. There were many people laughing at us when we did our cover shoots with a 3-megapixel consumer camera. Imagine doing a double-page spread in a regular magazine format with that now! It was really hot and new back then. And then after a couple of years people stopped laughing about using digital!"
As an editor linked with a major player in photography with a history that dates back to 1913, what does she make of the new developments in the industry? "Many camera manufacturers that are big today grew with the digitalization of photography, while many classic camera manufacturers who concentrated on the optical background became smaller. But in the end we need good cameras which are more than just a big chip, quick processors and an uncountable amount of presets."
What does Inas love about photography? "Photography pretends to be the image of reality, but, in truth, so much depends on the eye of the photographer and the viewer. But a good photo shows multiple dimensions of one world. It tells a story in just one single frame. And by doing so it leaves it up to you to complete the story by yourself."
