Jury 2010

Paulo Lima

EDITOR, TRIP MAGAZINE (BRAZIL)

Paulo Lima is the editor at Trip magazine, a publication that "takes life seriously, without taking itself so seriously."

Founded by Paulo in 1986 at the tender age of 24, the magazine in his words is a "genuine Brazilian project" which has gone cross-platform onto the internet, CD as well as radio. It organizes its own social projects and also has its own female edition called TPM and Daslus, a fashion and style magazine.

His job description is "taking thousands of decisions and having lots of fun.“ Ever since he was young, Paulo has had a fascination for capturing images – particularly surfing, snowboarding and scenes from Brazilian life. What he loves about photography is its timelessness – "Photos keep human feelings and expressions for ever.“

How has photography changed for him since he started the magazine? "Some sports didn't change much in the last decade, but the photography involved with it changed radically. Just look at the change in surfing images for example."

Why is he getting involved in Red Bull Illume? "I want to have the chance to check how crazy athletes and photographers can be around the world!“

http://revistatrip.uol.com.br