I have been in Marketing, Design and Photography for over 30 years. In this time I have worked in several agencies initially as a designer and then working up to Creative Director and ran my own design and photography studio for 15 years. I now finally find myself at the helm of Surfing Life, one Australia’s preeminent surf magazines. As a life long surfer, this in an amazing position to be in, to combine both my craft and my passion into a career. Surfing Life was fist published in 1985 (the same year I started surfing) and has been at the forefront of surf media ever since. In recent times, with the onset of online platforms, Surfing Life has had to adjust and in doing has developed a publishing strategy that says it apart from everyone else in the industry. We publish five issue a year focusing on the five pillars of surfing, Waves, Travel, Technique, Boards and Surfers. Our promise to every reader is they will become a better surfer, this is close to our heart.
My moto has always been “my best photo is the one I will take tomorrow”, this helps you to never stop pushing.
A great adventure & action sport image is something that evokes emotion, be it awe, amazement, fear, dreams, etc, etc, it doesn’t really matter, it just needs to move you. I firmly believe action images have that ability. Of course, colour depth, sharpness, framing and focal point all come into making the emotion jump off the page/screen, but unless it makes me stop in my tracks then it doesn’t have it.
Never think you have enough card space or batteries, always charge and dump every night while on assignment. Never think, ah that shot will be there tomorrow I’ll get it then, trust me it never is, it might be even better, but in my experience, if you don’t grab it, you’ve missed it. When it comes to surf images, water shots are always the best, so if can shoot in the water, always shoot in the water. And finally my moto has always been “my best photo is the one I will take tomorrow”, this helps you to never stop pushing.