Data Protection and Privacy Policy

(last updated on 1st December 2012)

1. Introduction
Red Bull GmbH, Am Brunnen 1, 5330 Fuschl am See, Austria (hereafter "We", "Us" and "Our") respects Your right to privacy. This Data Protection and Privacy Policy ("Privacy Policy"), explains how We use Your personal information and data collected from the Website and Your rights in respect of such information and data. Personal information provided by You or gathered by Us is controlled primarily by Us as data controller pursuant to the Datenschutzgesetz 2000 (Data Protection Law Austria,2000).

Defined Terms: Words set out in these Terms starting with capital letters have the following meanings:
“Content” means all information, material and media, in particular text, data, artwork, graphics, photos, print, footage, software, sounds, music, recordings, videos and other moving and non-moving images and material created or contributed by Us and whether provided in stream, download, electronic data or any other form on or via the Website;

“Services” means the services such as the access, software, tools, computer programs (widgets) and Content made available to You via the Website;

“Website” means www.RedBullIllume.com.

2. What information do We collect?

We collect and process the following information about You:
• the information provided by You on registration, such as Your name, phone number, email, address;
• information We learn about You from Your use of the Website and Content and Services offered by Us;
• details of any transactions You carry out through the Website; and
• information You provide when giving Us feedback and Content.

3. For what purposes do We use the information We collect?

We use personal information collected from You for the following purposes:
• to provide Our Content and Services;
• to improve and personalize Website, Content and Services;
• to research Our Website, Content and Services;
• to ensure that the Services and Content are relevant to You;
• to deliver and provide You with Our Content or Services;
• to carry out auditing, research and analysis in order to maintain, protect and enhance the Content or the Services We provide; and
• to transfer Your details to relevant third parties, public bodies, competent authorities, industry organizations, collection agencies, regulators, assignees as reasonably required for the operation of Our business and in the event of a merger or acquisition.

In order to keep You updated We may send You Our newsletter and other communications regarding Content, Services, offers, promotions and events from Us, Our affiliates and partners via email, SMS, post or any other similar communication channel. You give Us herewith Your consent to this and acknowledge that You may object to this and revoke Your consent at any time via email to info(at)redbullillume.com.

We may also monitor Your usage of the Website, and Content or Services You receive, request or provide when using the Website for the purposes of quality control.

4. How do We store and when do We transfer Your personal information?

All personal information that You submit via the Website is sent to and stored on secure servers located in the European Union. Information submitted by You may be disclosed by Us to other companies within the Red Bull Group and/or to the third parties mentioned in the circumstances described below, which may be situated outside the European Union and/or may be processed by staff operating outside the European Union. By submitting information via the Website, You agree to this storing, processing and/or transfer.

5. Disclosure of Your information

We may share the information We collect among Our affiliated companies at home and abroad including Our partners, joint ventures and with any future owners of the Website.

We may from time to time employ other companies and individuals to carry out functions on Our behalf including delivering services, sending mail, providing marketing assistance, analysing data, providing customer service and for accounting and invoicing purposes. In order to carry out their functions these companies and individuals may require access to Your personal information but We shall only disclose such relevant personal information as is needed by them to perform their functions.

Where requested to do so, We may co-operate with any court, tribunal, regulatory body, police authority or other similar authority in any investigations or proceedings concerning You or Your use of the Website. This may include disclosing information about communications transmitted via the Services to the authorities where required.

Whilst We take measures to safeguard the personal information that You provide to Us, no transmission over the Internet can ever be guaranteed secure. Consequently, please note that We cannot guarantee the security of any personal information that You transfer to Us over the Internet.

6. Social Plugins

Our Website uses social plugins ("Plugins") from the social networks facebook.com ("Facebook"), and the micro-blogging service twitter.com ("Twitter").

Facebook

is a social network, operated by Facebook Inc. (1601 S. California Avenue, Palo Alto, CA 94304, USA). When You visit a page of Our Website that contains a Facebook Plugin, Your browser establishes a direct connection to Facebook servers. Facebook directly transfers the Plugin content to Your browser, which embeds the latter into the Website, enabling Facebook to receive information about Your having accessed the respective page of Our Website. We have no influence on the data gathered by the Plugin and inform You according to Our state of knowledge.

If You are logged into Facebook, Your visit can be assigned to Your Facebook account. If You interact with the Plugins, for example by clicking “Like”, or by entering a comment, the corresponding information is transmitted from Your browser directly to Facebook and stored by it. If You are a Facebook member and do not want Facebook to connect the data concerning Your visit to Our Website with Your member data already stored by Facebook, please log off Facebook before entering Our Website. Even if You are not logged into Facebook, there is possibility that the Plugins transmits Your IP-address to Facebook. For the information on the purpose and scope of data collection and procession by Facebook, as well as Your rights in this respect and settings options for protecting your privacy please visit Facebook's privacy policy: http://www.facebook.com/policy.php. Further You can block Facebook Plugins by using add-ons for Your browser, like the “Facebook Blocker“.

Twitter

is a micro-blogging service, provided by Twitter Inc. (795 Folsom St., Suite 600, San Francisco, CA 94107, USA).  When You visit a page on Our Website that includes such a Plugin, Your browser connects directly with the servers at Twitter. The content of the Plugin is transferred from Twitter directly to Your browser, which incorporates it into the website. For this reason, We have no influence on the amount of data gathered by Twitter with the aid of this Plugin. We provide this information to the best of Our knowledge, which is that only the IP address of Your connection and the URL of Our Website are transmitted when the Plugin is acquired, but are not used for purposes other than display of the content in the Plugin.

7. Tracking Software and Cookies – What are they and how do We use them?

We may use Our own and third party tracking software to help Us analyse Your use of the Website, Content and Services. Such analytical tools use cookies which are text files placed on Your computer’s hard drive by the Website that collect certain information and data about You and Your visits to the Website, such as Your IP address, browser type, the time and length of Your visit, the pages of the Website You visit and other clickstream data. Using this information enables Us to tailor Our Services to You and make Your use of the Services more user friendly and efficient.
Most internet browsers allow You to erase cookies and tracking software from Your computer’s hard drive, receive a warning before they are stored, or to turn off the cookie or tracking software altogether. If You want to know how to do this please refer to Your browser instructions or help screen, but please be aware that if You refuse cookies or tracking software it may lead to a decreased level of functionality of the Website.

Google Analytics

is one of the tracking software We use, a web analytics service provided by Google, Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ). Google Analytics also uses “Cookies”. The information generated by the Cookie about Your use of Our Website (including Your IP- address) will usually be transmitted to and stored by Google on servers in the USA. In case of the activation of IP-anonymisation on Our Website though, Your IP-address will be shortened by Google within a member states of the European Union or within other states that are parties to the European Economic Area Agreement. Only in exceptional cases will Your IP-address be fully transferred to a server of Google in the United States and be shortened there. Google will use this information on Our behalf for the purpose of evaluating Your use of the Website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google will not associate Your IP-address with any other data held by Google. You may refuse the use of Cookies by selecting the appropriate settings on Your browser, however please note that if You do this You may not be able to use the full functionality of Our Website. You can also prevent the acquisition of the data generated by the Cookie (including Your IP-address) by downloading and installing the browser-plugin available by the following link: http://tools.google.com/dlpage/gaoptout?hl=en. You can find further information here: http://www.google.com/intl/en/analytics/privacyoverview.html.

Webtrends Analytics

Is another of the tracking software We use, also a web analytics service provided by Webtrends Inc. (851 SW 6th Ave. Suite 1600, Portland, OR 97204, USA) Webtrends tracks and analyzes non-personally identifiable usage and volume statistical information from Our Users. All data collected by Webtrends on Our behalf is owned and used by Us. For more information about how Webtrends collects data, please read their privacy policy at https://ondemand.webtrends.com/privacypolicy.asp#PSFV.

8. Your rights

You have the right to obtain a copy of processed personal information and data held by Us about You. You also have the right to ask Us to update and correct any out-of-date or incorrect personal information that We hold about YouIf You would like to obtain a copy of Your personal information, notify Us of any inaccuracies in the information We hold about You, or if You have any queries concerning Our Data Protection and Privacy Policy, please write to Us at: Red Bull GmbH, Am Brunnen 1, 5330 Fuschl am See, Austria or send an e-mail to: info(at)redbullillume. For Your own data safety You will need to verify Your identity and specify what information You require. In order to cover Our costs incurred in providing You with a copy of Your information We may charge You a fee.

9. Third Party Sites and Hyperlinks

We sometimes provide hyperlinks and/or advertisements to other websites that are not owned or controlled by Us. Please note that this Privacy Policy only applies to the personal information that We collect through the Website and We cannot be responsible for personal information that third parties collect, store and use through their website. You should always read the privacy policy of each website You visit.

10. Children

In submitting Personal User Data, the User warrants that he or she is not less than sixteen years of age. Red Bull does not intend to collect any personal data from individuals under sixteen years of age, unless the child is at least thirteen and obtains the consent of their parent / guardian beforehand. Where appropriate, We will specifically instruct children not to submit such information on Our websites and/or will take reasonable steps to ensure parental consent to such submission.

Parents should be aware that Our Privacy Policy will govern its use of personal data, but that information which is voluntarily given by children -- or others -- in comments or the like may be used by other parties to generate unsolicited mail. We encourage all parents to instruct their children in the safe and responsible use of their personal data while using the Internet.

11. Changes to Our Privacy Policy

We reserve the right to make changes to this Privacy Policy without prior notice. You should continue to check this Privacy Policy for updates and amendments, as You will be deemed to have accepted any changes if You continue to use the Website after they have been posted.

© 2012 Red Bull GmbH