Having an effective social media strategy is essential for pro photographers. Red Bull Illume photographer Dan Carr offers ten tips for photographers looking to improve their social workflow…
#1 It’s not all about Facebook
Late in 2013, Facebook made sweeping changes to their algorithm that determines how much content from fan pages is seen in people’s news feeds. In many cases less than 10% of your fans will actually be shown the content you post on your page. This means we have to diversify and not just concentrate on Facebook!
#2 Maximize your engagement with Buffer
Buffer is an incredible free tool that queues up your content and posts it at the time that will get you the most engagement. You can also use Tweroid to analyze your own Twitter followers and find out what times they are most active.
#3 Automation is awesome
IFTTT is a free service that allows you to automate many of your social media tasks. Connect all of your accounts together in one place and you can post your blog posts to Twitter and Facebook automatically or share your Instagram photos to Flickr and Tumblr. The possibilities are endless and time saved here is more time behind the camera which is where you are most valuable!
#4 Don’t forget about LinkedIn
LinkedIn can be a powerful tool to connect with potential clients and it’s probably the one that’s most underused by photographers. Did you know that you can actually include a portfolio of images right on your LinkedIn page at the bottom of your bio?
#5 Remain consistent wherever possible
Try to keep your social media usernames consistent across all platforms. I use dancarrphoto as my username on everything so that people become familiar with it and can find me anywhere without searching. (facebook.com/dancarrpho, 500px.com/dancarrphoto etc)
#6 Understand your goals
Managing many social media accounts and projects can be very time consuming if you’re not careful. You must clearly define some goals that include how you are going to profit from this time that you invest. Simply getting more followers should not be the goal. The goal should always be converting those followers into clients, whether that is though print sales or new job commissions.
#7 Find content that resonates with your audience
As photographers we are sharing a lot of images on social platforms but it’s important to mix it up and share other types of content as well. Share some techniques, or a behind the scenes look at your latest shoot. Make the content genuinely useful and inciteful and it will often get shared far more than a single pretty photo.
#8 Keep the conversation alive
Set aside some time to engage with fans and followers who have sent you a message or left a question on a post or photo. Be approachable and genuine with your responses so that people can get to know who you are, you could be talking to your next client! If you need to liven things up a little, flip things around and ask them a question. Even if it’s as simple as asking what their favorite lens is, questions will usually get a much higher engagement than a simple status update.
#9 Find your target audience
According to Mashable, one third of women in the US use Pinterest. That’s three times higher than the number of men that use it. If you’re also in the wedding or family photography business then you definitely take a look at sharing your work on Pinterest.
#10 A photo is worth more than 140 characters
Twitter is becoming an increasingly visual platform with photos now appearing prominently in peoples feeds amongst the usual tweets. Try sharing a photo a day, tagged with relevant #hashtags and you’ll soon start to pick up new followers.
If you’d like to learn more from Dan, he has a free eBook that covers many other aspects of running a successful photography business, like e-mail marketing and image pricing. You can get that eBook right here. Dan’s writing and photography can also be found at Shutter Muse.