Good news, photography fans: Red Bull Illume returns – and it’s better than ever. The adventure and action sports imagery contest has evolved – but it’s still the ultimate window into the world of outdoor athletes and the incredible lives of those who document them.
Two incredible new submission categories
There’s two great new categories (yes, including one for video) that bring new challenges to image creators everywhere – and inviting a whole new world of incredible action into the Red Bull Illume ecosystem. The next new category brings some of the best news – it’s easier than ever to enter! For the new Instagram by SanDisk category, with just two tags - @redbullillume and #rbi19submission -on your most gram-worth shots, you’re in – it’s that easy. Learn more here – and start submitting your best Insta stuff ASAP!
Submissions start May 1 – but Instagram by SanDisk starts sooner
For the general contest, the submission period opens on May 1, and ends July 31. As in years past, just register here at redbullillume.com to submit your images for the contest. But for the contest category Best of Instagram by SanDisk, you can start tagging and submitting as soon as February 1 – more on that here.
New Partners arrive, good friends return
A contest of this scale simply wouldn’t be possible without some help from our friends – we’re happy to say that Sony is on board as a major sponsor, specifically for the Innovation by Sony category – as well SanDisk standing strongly behind the Instagram by SanDisk category.
Other sponsors include Skylum – producers of next-generation photo-editing software – and photography accessory and apparel brand COOPH.
The categories of competition
One of the defining marks that set Red Bull Illume apart as a photo contest was the unique categories for submission. These carefully chosen themes helped shape the atmosphere of the contest, challenged photographers, and helped judges narrow down their selections from thousands of incredible images.
- Innovation by Sony
- Moving Images
- Instagram by SanDisk
A quick note: Raw is a category for images is aptly named after industry term for files ‘straight out of camera’ – RAW. Distilling the requirements means no post-processing – so it’s all about it getting the shot, in camera. Composition, exposure, timing. How good can you get?
The Emerging category is something we’re particularly excited about – it’s for content creators aged 25 and under, who we believe bring a fresh new look to photography and imaging.
Red Bull Illume – now every two years & global exhibitions
2019 marks the fifth edition of the contest, which began in 2006. We’re happy to announce that Red Bull Illume will now happen a little more regularly – with submission phases opening up every other year, with exhibition years following. Exhibitions will be more global than ever before, with three tours running in parallel, including both the famous nighttime outdoor exhibitions, and the new indoor exhibitions – all touching down in capitals and cultural hubs worldwide.
The best Red Bull Illume yet
With all these changes – plus all the stunning images Red Bull Illume photographers have been shooting over the last 2.5 years – we’re absolutely confident this will be the best Red Bull Illume yet. So, don’t waste any time – start shooting and gathering your images for submission now – and maybe drop a couple into the Best of Instagram category right away!
For up-to-date information on the Best of Instagram, make sure you're following Red Bull Illume!