What's your go-to gear setup?

First of all, we need to divide shoots into two types; Active Reporting and Staged Photography.

During Active Reporting, what really matters is mobility, accessibility of gear and a quick response time. This is why I carry all my gear to the shoot in a backpack or rolling bag, and at the site I put it on a harness I attach to my belt (Photos of this are below).

To summarize the gear: I carry two cameras, two powerful flashes and some fast lenses - all of these are crucial to this kind of reporting.

Fast lenses, wide open, allow blurring the background when it's impossible to beautifully link foreground and background because of so-called "rubbish". 

Usually, I carry two Sony A99II, two flashes and four to five lenses; a 24mm 2.0, a 50mm 1.4, a 70-200mm 2.8 a 16-35mm 2.8 and (to be safe) a 15mm 2.8 fisheye.

Staged Photography is much simpler in terms of gear. I try to use one lens: 24–70 mm 2.8.First of all, in some cases it allows you not to distort space (70 mm), and in some cases it adds an effect of viewer's presence in the photo (35 mm). Availability of a large number of intermediate focal distances is an undeniable advantage.

Secondly, I work mostly with fixed aperture, and it is easier for me to zoom on a photo rather than to go forward and back. Contrary to reporting, staged photography makes it possible to work on the scene for a much longer time and to use and elaborate backgrounds for my own purposes. All the above mainly relates to wide-shot scenes. Of course, when I shoot portraits, still life, big details, I use different optics, including prime lenses.

In both cases, I use two cameras. During reporting, they are equipped with different lenses to have a possibility to quickly change the focal distance, simply by changing camera. This takes no more than a second while changing optics on one camera may take up to 15 seconds, which is inadmissible in some cases. The second camera is also a spare one for the case of possible malfunction. During staged photography, it is used as a reserve camera. It would be very hurtful if, due to a camera malfunction, the long hours spent on preparation on arranging the shooting goes down the drain.

What never leaves your bag/what goes with you to every shoot?

My brain! Everything depends on the type of shoot. I always have my Sony A99II in my bag, regardless of what I'm shooting on that given day or during that assignment.

How do you choose gear for different projects?

Surely, it depends on the specifics or, in case of staged photography, on the idea of the project. In case of events, the site size is of importance. It is necessary to understand whether a usual "report" set is sufficient for work, whether focal distances are sufficient. Then, if upper points are available, it is possible to use such lens as tilt-shift. Another important parameter for selection of additional gear is duration. The duration of the event determines availability of time to experiment with filters, lenses and any methods used in photography (long exposure, unusual shooting angles, etc.). Depending on the time of holding the event (day or night), a decision is made to use additional studio flashlights.

And it is possible to use any type of equipment at staged photography: from smartphone camera to a full-fledged analog camera. Everything depends on the creative task.

How different is packing for an event like the Trans-Siberian Extreme and for the Flugtag?

Red Bull Flugtag in comparison with Red Bull Trans-Siberian Extreme bicycle racing is a rather short, bright, and emotional event, just manage to shoot. Creativity involves usage of unusual points for shooting, that is why I try to get in such places where shooting is not obvious. All the rest is classical reporting: it is important to quickly see the moment and push the button. And the main thing here is that the gear does not fail. So, I rely on autofocus, especially when I shoot with open aperture.

It is simultaneously simpler and more complicated for Red Bull Trans-Siberian Extreme. The event is time-stretched, and action is the same day after day, so there is a chance to reshoot if something doesn't work. Lifestyle scenes are also quite long, you have time to take in the situation and compose the photo.

The tricky thing is that during 23 days a spectator watching the race is not bored when looking at your photos. You have to use all the potential of your brain and look for not only interesting creative solutions but use different technical means and special effects to create something new, non-standard, and unusual for such race. Here, your photographer's talent is not only fully manifested, but seriously improved due to the tasks solved.

Studio, artificial light, smoke cartridges, water sprays – all this gave the possibility to diversify photos. And at night I had to use additional flashlight.

In comparison with Flugtag kit, Trans-Siberian Extreme kit was upgraded with another camera — a mirrorless system Sony A9 and almost the same set of lenses (not available in the photo). This is the newest camera that came into the market this summer, and we decided to test it in the field. There are also two tripods in the kit, mainly to use at night or to install a remote camera with the possibility to run it at a distance.

Also, in the picture we can see a 220V car voltage converter for continuous charging of batteries of different devices. An Internet router is required to promptly send photos directly from car to web-site. Both kits have a laptop, which is necessary for quickly processing and transferring photographic materials for publications.

The used lighting gear is worth discussing separately.

In the picture, we can see impulse light with a possibility of high-speed synchronization, a LED lamp, smoke cartridges for generating fog and other effects, two types of light stands, light generating heads, etc.

LED lamp was used for night lifestyle shootings at stops during rest and for shooting cyclists from car while they are on road. Constant light is more convenient in such cases:

it enables the autofocus to work better, and the final picture does not feature "frozen" parts of moving parts of bicycle and driver, as with impulse light. And such light is just convenient to form a light-and shadow picture, so to speak, online.

At the top of Photo 4, there is overwrap: it was used to protect the lighting gear from rain.

During the race, I used two types of light stands because each one has its advantages: Black stands are light-weighted and compact, and chrome plated C-stands are convenient for use on uneven surfaces which are typical for races.

Smoke cartridges made it possible to diversify boring night photos. They added volume to the photo and made the light more visible and tangible.

Sometimes, in search of an unusual shooting angle I have to climb different piles and trees. To climb trees, I typically use usual climbing irons.

If there’s only one body + lens setup you could use for an assignment, what would you use?

Sony A99II + 24-70 2.8

Do you carry anything with you that no one else has?

I think I have nothing special in my bag.

Any items you would like to add to your gear bag?

It would be nice to have additional pockets and sections.

Any tips for starting photographers?

Start small and gradually complicate and increase the number of your gear. Do not think that if you buy all types of lenses and studio light you will get genius shots. You have to know how to use this equipment, I mean not only to study manuals but to understand experimentally how this gear affects the final result. Years may pass... Everything must be gradual. Good luck!

To see more of Denis' work, head over to his website and give him a follow on Instagram!

The official tour-stop home of Red Bull Illume has always been the impressive Hangar-7 in Salzburg, and this year is no different. This unique building, which houses a collection of historical aircraft and Formula 1 race cars is the perfect home for the Red Bull Illume Exhibit Tour.

The Exhibit Tour officially opens in the evening on 6 September, and can be visited by the public from 7 September onwards. The exhibit can be visited all day, Hangar-7 opening hours permitting, but we recommend going later in the day when it starts to get dark, as that is when the lightboxes really shine!

The last night of the Exhibit Tour will coincide with the Lange Nacht der Museen, which takes place on 7 October, 2017.

Talk us through your gear. What are your go-to items?

I'm a Sony Alpha Ambassador and I use Sony cameras for my work. I used to shoot with the Sony A99 camera, but then the original A7 mirrorless full frame camera was announced back in 2013. I have been pretty much using the Alpha 7 series cameras since then. The system has matured quite a bit since the first model and now I carry a Sony A7R2 body and their new mirrorless flagship model, the Sony A9. I think that these two bodies compliment each others quite nicely. The A7R2 with its 42Mpx sensor is great for landscape and portrait work or in a situation where I know I have to crop in a bit in post. The A9 on the other hand is a perfect companion in action and sports photography. The unbelievable AF functions of the A9, together with the 20FPS make my job a lot more efficient. I shoot more and more video together with photos and for that I feel that this mirrorless system is great.

The lenses I now mostly use on the wide end are Zeiss Batis 25mm F2 and the Sony FE 35mm F1.4. On the longer end I like to use the Sony FE 70-200mm F2.8 GM and Sony FE 85mm F1.4 GM lenses. What I really like about the Sony E-mount system is the option I have to go small and light if I want to.

I can for example use the A9 body with Zeiss 25mm/F2 + 55mm/F1.8 and 70-200mm/F4G and with those lenses, the system is really light and compact. And then again in situations where size and weight is not an issue and I just want to get the best IQ out of the system, I can add the battery grips to the bodies and use the fastest lenses like the Sony 70-200mm F2.8 GM, the 85mm F1.4 GM, the 35mm F1.4Z or the the 16-35mm F2.8 GM. With those lenses, the weight of the system is quite similar to a normal DSLR system.

Now when I´m shooting more and more video as well, I usually carry the DJI Mavic Pro with me. Drones can really open up your artistic creativity.  

For me the passion to action and outdoor photography started with the passion to the outdoors itself and I feel that with the small mirrorless system in my camera backpack I get to enjoy the skiing, mountain biking, trail running or other outdoor activities more. That was the most important reason I started using the mirrorless system and stayed with it although I felt that there were some compromises when compared to traditional DSLR cameras, but now after the announcement of Sony Alpha A9 camera I feel that there is no compromises anymore. 

Do you remember the first piece of photography gear you have ever owned?  

The first camera I have owned was a small Konica Minolta digital compact camera with a whopping 4Mpx sensor. Before that I had been taking some photos with my parents old film camera.

Is there anything special you carry with you on shoots? 

No, not really anything special. It depends a quite a lot of the stuff I´m shooting and what time of the year it is. Shell jacket is kind of must in the ever changing nordic weather we have here in the North Europe. Also what I usually have with me are first aid kit, multitool of some kind and a cup to drink from. How do you choose gear for different projects? 

Like I mentioned earlier I usually try to have a as compact camera setup with me as possible. But for example in shoots where I don´t move around that much like events or such I can have pretty much all the gear with me. 

On outdoor and action sport shoots I usually think about that where we are going to go and what we are going to shoot. If I know that the shoot is going to be really mobile I will try get the camera setup as small as possible. For example Sony A9 body with Batis 25/2, Sony 55/1.8, Sony 70200/4 is really compact and light weight setup. Also one factor that determines the camera equipment I bring with me is the area I´m going to do most of the shooting. For example if we are shooting most of photos in forest I will bring more wide-angle lenses with me. Also the same If we are for example skiing couloirs. If we are mostly going to shoot over the treeline in alpine I might have more of ”longer” lenses with me and maybe the 35mm is the widest on those kind of shoots.

Which piece of gear would you never leave at home? 

There is no specific camera or lenses I would´t leave at home. It all depends of the shoot. But what I always want to have with me is the Peak Desing camera clips. It is really nice to have the camera on hand all the time and like that you can capture some really cool moments you wouldn’t be able to to get if the camera would be inside the backpack. 

Does your gear sometimes take a pounding to get the shots you’re known for? 

Yeah almost all the time. Specially on winter time the weather can be a bit harsh to the equipment. -30*C degree temperatures and heavy snowfalls will but the equipment under some serious stress. Also I usually like to push my own limits while skiing or mountain biking and usually take a tumble here and there, and of course the equipment in my back feels those ones too. That said I haven´t broken any equipment yet.

Any items you wish you could add to your bag?

Sony Alpha mirrorless system now has all the essential lenses I need in my work. But one fun lens to have if Sony would ever develop one would be their own wide-angle tilt shift lens. I think I have pretty much all the other gear I could think of. I think it is more what I´m willing to carry with me in the bag.

Any tips for aspiring photographers? 

You need to have real passion to photography and shoot a lot of different stuff. I have shot and still do all kinds of commercial shoots, press, events, weddings, portraits, street photography, Landscape, sports and outdoors. I think when you photograph almost everything you will get to a lot of situations where you are not that comfortable with and overcoming those situations you will become a better photographer at the end.  

To see more of Jaakko's work, head over to his Facebook and make sure to follow him on Instagram! 

Shooting a striking key visual is no easy task and it's something that comes down to the finest details. Use the pointers in the video above to help you along the way.

It all starts with brainstorming - nail down the concept and the message you want the visual to bring across. What definitely helps is scribbling what you want your final product to look like, this will help guide you while you're shooting.

Organize the shoot - do you need models, a location or props? Will you shoot in- or outdoors? How are you going to shoot? How many people do you need? These are all things to consider before you head out to the shoot.

Spend some time doing test shots. Make sure you've got your settings dialed in, so that when it's crunchtime, you're good to go and you know you'll get the shots you wanted.

Edit your shots. This is where you make your key visual really shine and come together.

Want more photo tips? Make sure to check out our other In A Flash videos by heading over to our YouTube channel!

How do you push the boundaries of what people believe possible in sports photography?

That exact question is the drive behind Jesper Grønnemark, who as a sports-photographer has become used to facing situations with a flexibility and fast thinking only few can brag about.

Location! Location! Location!

The shoot was in a small canal located in front of the Tietgen Residence Hall. A wish to combine sports-photography with architecture contributed to the selection of this very untraditional wakeboard scenario in the heart of Copenhagen.

“I saw this location a couple of years ago, and thought it was perfect for a wakeboard shoot. It is a minimalistic setup, but there is a great contrast between the murky water and the clean lines of the building”.

Did you hear the story about the two guys in the canal?

A wakeboarder in a small canal by the Tietgen Residence Hall is a rare sight and it attracts quite a few curious people. In the different tall houses around the shoot, people gathered in their windows to see what was going on.

Jesper floats in the water in a wetsuit and gets out of the water several times, running around to keep warm; a great example of Jesper’s dedication and hard work getting the perfect image.

The cold and not too clean water doesn’t stop wakeboarder Dres Damgaard either. He gets in as soon as the winch, which will pull him towards the bridge, is on.

“It was quite a challenge I had given myself. The water was very cold, so it didn’t take long before Dres and I were freezing. I had to use a lot of energy not to shake when Dres was being pulled by the winch, and I had to take pictures.”

Patience and equipment

This was an assignment that required patience, endurance and precision to create a great result, but it also demanded having the right equipment.

“This situation puts high demands on the equipment to function each and every time. Since I couldn’t afford to miss a shot it was amazing shooting with the flash system I use, which delivers the power, quality and speed necessary.”

So long, summer!

The Scandinavian summer sun is slowly setting, it has been a tough shoot for both Jesper and Dres. Even though they are tired, wet and longing to go home and take a shower, there is still a sense of satisfaction in the air. The hard work paid off and the images are even better than anticipated.

To see more of Jesper's work, head over to his Instagram, but not before checking out the results and some behind the scenes shots below!

Matt Hunter has a reputation in freeride mountain biking for finding and building very progressive lines. Matt built this air for the filming of his segment in the film, 'Follow Me'. It is a 45-foot air to wall ride move that he hadn't done much practice on.

It is always stressful as a photographer to show up to a shoot like this, with a film crew, and have the majority of the pressure falling onto the athlete to throw down. Especially when the action is dangerously progressive like this and we all are unsure of what the outcome will be. We all want to shoulder more of the responsibility, but ultimately it is the athlete that has to be the most prepared.

I framed up this shot from this perspective to be able to express the entire story of his line and the size of the gap he had to make. I originally thought I would shoot it as a sequence so that the viewer would be able to understand the extreme journey more.

With my motor drive running, Matt nailed his line and I watched him hit the wall and carve out the finish. I was completely floored and in awe by the explosion of dust he had created. I never expected or predicted such a dramatic dust trail to happen as he smashed across the cliff face. As I sat back and reviewed my images, I saw this one frame and I realized that I no longer needed the full sequence. The entire story, speed, impact and energy of this huge air was captured in this single frame. That is why I love photography, telling so much of a story in a single image.

Want to see more images by Sterling Lorence? Head over to his Instagram and check out his website!

What are some differences/similarities to shooting sport in the mountains vs urban streets? 

There are a lot of differences between shooting in the mountains versus shooting in the streets, but luckily for me, I grew up shooting skateboarding, so I’m quite comfortable with both.

In the streets, at times you have much more time to set up a shot and think more about placing artificial lighting to create dramatic effects.

On the other hand, in the case of shooting photos that will attract issues with the police or security guards you're going to want to set up your lighting plan ahead of time, metering everything offsite, so all you will need to do is drop the lights into place and shoot.

Or like in this case (the photo of Drew jumping gap) you will need to choose the right time of day to shoot all natural light. If that is not a possibility, then you will have to choose an angle depending on light. In the mountains, you're solely relying on what Mother Nature gives you. You're likely working with natural light, so choosing a location and time of day will be more crucial.

How did you shoot the street spots? (lighting, settings etc)

This particular shoot was a more run and gun style of shoot, so I would work around the existing light. Some locations and obstacles worked really well and others bombed.

On a normal day I would have either brought a few lights to help or shot things at a different time of day.

What’s the hardest part of shooting with a pro athlete?

There are three things that come to mind working with a professional athlete.

One, they are professional, so you likely won’t have their talent to blame when you make mistakes.

Two, because they are pro, your subject will likely have a large bag of tricks and will be able to preform the proper trick that looks better from the angle you choose to shoot from.

And three, one of the more difficult things manage as a photographer, likely they will be trying something so difficult that it becomes a “one and done” shoot. This means they will do it once, stick it and leave. So that means you have once chance to get the shot.

For me, shooting a one and done photo adds so much stress to the shoot.

Want to see more Scott Serfas shots? Head over to his website and give him a follow on Instagram!

What’s been going on with you since the Winner Award Ceremony?

It's been a very busy off-season and my Air Miles Award program is just on fire. I've been shooting catalogs and some adventure stuff all over the world, from New Zealand to the Dolomites, passing through British Columbia, Oregon, California and most of Europe.

Has anything changed for you since making it to the Top 55 and in the Top 275?

It didn't change anything with clients and the kind of shooting I do, but it gave me more tranquility and confidence in trying to experiment a bit more, or at least as far as a mostly commercial bike photographer can go.

And you know what?

I think that the Red Bull Illume categories really make sense and summarize the shots in them really well. When I'm on assignment I often find myself thinking "Oh this could be a good shot for Spirit category...or for Wings or for Playground!"

So maybe it slightly changed the way I think when I'm shooting...at least it helped me to categorize things.

Actually, there is something that changed in me after the Red bull Illume finals...it was already an ongoing process, but now it's annoying...I became my own worst critic! I struggle to be happy with any of my shots!! (Fortunately, my clients still are...ahahah)

Any cool projects you’re working on?

I'm trying to bring a new way into what I do for my clients and bringing them more exclusive shoots and less contest/event stuff. More planning, more research, more exploration and bringing back the essence of mountain biking, which is just out there in nature.

Can we expect a new project with Aaron Chase? Involving other forms of transport?

I have some ideas following the transportation wave...but the shot was more on the point of view, the new angle. The car was just a medium, so my mind is roaming more for new angles or new things to ride.
But I cannot exclude that I won't be back with some new vehicles!

I also found a mountain location where I want to try a Masterpiece shot...I'm studying angles and light right now. Hopefully it will happen before the end of the year...but there is a lot of building involved.

Aaron is probably gonna be part of a couple of adventures during the summer, but nothing for a specific Red Bull Illume project...but you never know when the next Illume shot could happen, right?

I try to keep myself active and exposed to cool situations when the magic could happen and if Aaron is around, chances are just higher!

What do you think the secret is to an image doing well in Red Bull Illume?

I think it's a very unpredictable balance between the classic photography rules (like composition and light) and the ability to tell a story...also for people who don't practice the sport or are passionate about a specific sport, which is hard to keep in mind sometimes for insiders.

You need to put yourself in the shoes of someone who has no knowledge of that sport and get the outside perspective. It's easy to forget that a Regular Joe won't have the same perception of the shot... so I believe that, in the end, it has to be an simple, essential, perfectly executed shot that tells a great story or the lifestyle around it. It's not easy.

Working together with any other Red Bull Illume finalists?

Well, I do some Downhill World Cup and Rampage shoots where a few finalists shoot as well, but we are just at the same event and not really working together. But it's always great to share ideas when you're there together with them.

And what’s your personal favorite from Red Bull Illume?

I clearly remember Dean Treml's shot which won the Enhance category...and Jody MacDonald Lifestyle winner shot. Lifestyle shots are the hardest to take...when you see the moment you want to capture, it's gone. Most of the time you're living it and it's hard to understand when the right moment is that will tell the whole story.

What's one crazy photo assignment you've been on?

That has to be shooting a bike catalog in British Columbia and California. 3 weeks, 15 bikes, 5 different riders, 10 different locations, 2 injuries, cold, hot, rain, snow, fog, high wind, customs delays with the bikes and the shortest daylight time of the year...and the specific request to shoot lifestyle in trashy and sketchy parts of different cities.

That was very hard, but really rewarding from a strictly professional point of view. There was a lot of variety and that specific type of lifestyle shot that only comes from a long road trip. Priceless. Unfortunately, logistically, it was a nightmare for the client, so next year we'll probably go back to a more traditional way of doing a catalog shoot.

Last question: will we see you again in 2019?

I'll be submitting a few shots for sure!! The fact of having 4 shots in the top 275 and a Category Winner set the bar pretty high for me. I don't have the 'illuminated idea' as it was for Chase cab driver shot just yet... but I already have a few nugs ready for the 2019 submission from a different shoot I did and maybe a new idea will pop into my mind while I'm on the road, just as it was for the cab shot.

Make sure to follow Ale di Lullo on Facebook and Instagram!