All Out with Ale di Lullo We caught up with crazy Italian MTB photographer Ale di Lullo to talk about what's been going on with him since that fateful evening in Chicago, when he took home a Category Winner Award for his shot of Aaron Chase rolling over a New York taxi cab. 07/17/2017 © Ale di Lullo What’s been going on with you since the Winner Award Ceremony? It's been a very busy off-season and my Air Miles Award program is just on fire. I've been shooting catalogs and some adventure stuff all over the world, from New Zealand to the Dolomites, passing through British Columbia, Oregon, California and most of Europe.Has anything changed for you since making it to the Top 55 and in the Top 275? It didn't change anything with clients and the kind of shooting I do, but it gave me more tranquility and confidence in trying to experiment a bit more, or at least as far as a mostly commercial bike photographer can go. And you know what? I think that the Red Bull Illume categories really make sense and summarize the shots in them really well. When I'm on assignment I often find myself thinking "Oh this could be a good shot for Spirit category...or for Wings or for Playground!" So maybe it slightly changed the way I think when I'm shooting...at least it helped me to categorize things. Actually, there is something that changed in me after the Red bull Illume finals...it was already an ongoing process, but now it's annoying...I became my own worst critic! I struggle to be happy with any of my shots!! (Fortunately, my clients still are...ahahah)Any cool projects you’re working on?I'm trying to bring a new way into what I do for my clients and bringing them more exclusive shoots and less contest/event stuff. More planning, more research, more exploration and bringing back the essence of mountain biking, which is just out there in nature.Can we expect a new project with Aaron Chase? Involving other forms of transport?I have some ideas following the transportation wave...but the shot was more on the point of view, the new angle. The car was just a medium, so my mind is roaming more for new angles or new things to ride. But I cannot exclude that I won't be back with some new vehicles! I also found a mountain location where I want to try a Masterpiece shot...I'm studying angles and light right now. Hopefully it will happen before the end of the year...but there is a lot of building involved. Aaron is probably gonna be part of a couple of adventures during the summer, but nothing for a specific Red Bull Illume project...but you never know when the next Illume shot could happen, right? I try to keep myself active and exposed to cool situations when the magic could happen and if Aaron is around, chances are just higher!What do you think the secret is to an image doing well in Red Bull Illume? I think it's a very unpredictable balance between the classic photography rules (like composition and light) and the ability to tell a story...also for people who don't practice the sport or are passionate about a specific sport, which is hard to keep in mind sometimes for insiders. You need to put yourself in the shoes of someone who has no knowledge of that sport and get the outside perspective. It's easy to forget that a Regular Joe won't have the same perception of the shot... so I believe that, in the end, it has to be an simple, essential, perfectly executed shot that tells a great story or the lifestyle around it. It's not easy.Working together with any other Red Bull Illume finalists? Well, I do some Downhill World Cup and Rampage shoots where a few finalists shoot as well, but we are just at the same event and not really working together. But it's always great to share ideas when you're there together with them. And what’s your personal favorite from Red Bull Illume? I clearly remember Dean Treml's shot which won the Enhance category...and Jody MacDonald Lifestyle winner shot. Lifestyle shots are the hardest to take...when you see the moment you want to capture, it's gone. Most of the time you're living it and it's hard to understand when the right moment is that will tell the whole story.What's one crazy photo assignment you've been on? That has to be shooting a bike catalog in British Columbia and California. 3 weeks, 15 bikes, 5 different riders, 10 different locations, 2 injuries, cold, hot, rain, snow, fog, high wind, customs delays with the bikes and the shortest daylight time of the year...and the specific request to shoot lifestyle in trashy and sketchy parts of different cities. That was very hard, but really rewarding from a strictly professional point of view. There was a lot of variety and that specific type of lifestyle shot that only comes from a long road trip. Priceless. Unfortunately, logistically, it was a nightmare for the client, so next year we'll probably go back to a more traditional way of doing a catalog shoot.Last question: will we see you again in 2019?I'll be submitting a few shots for sure!! The fact of having 4 shots in the top 275 and a Category Winner set the bar pretty high for me. I don't have the 'illuminated idea' as it was for Chase cab driver shot just yet... but I already have a few nugs ready for the 2019 submission from a different shoot I did and maybe a new idea will pop into my mind while I'm on the road, just as it was for the cab shot. Make sure to follow Ale di Lullo on Facebook and Instagram!