Category Spotlight: New Creativity The Red Bull Illume New Creativity category is exactly what it says on the label – a category tailor-made for unique, creative action and adventure sport images. 02/11/2016 © Erwin Polanc New Creativity is dedicated to images that reveal a unique angle, a striking visual idea or innovative light and flash effects. In a nutshell, these images push creative boundaries to showcase something never seen before.The New Creativity category is all about getting creative with the shot, not with post-production. That’s why Dan Vojtech’s crazy image of four-cross rider Tomas Slavik doing an impossible trick took home the coveted prize in 2013. The shoot took place in a studio with wires suspending the bike from the ceiling. The unique concept, surprising ‘behind-the-scenes’ aesthetic and perfect framing all but guaranteed that Dan win the category.“If you've developed a specific new, creative technique that hasn't been done before – that's perfect for this category,” says one Red Bull Illume judge. “There's nothing stopping you from entering something that has been done before, but it's going to have to be insanely good to win New Creativity.”Check out the gallery below for some more creative examples of former Red Bull Illume New Creativity category submissions. You can also head to the Red Bull Illume Instagram account for more photographic inspiration or find out more about the categories here.Once you have your images ready to go, simply register your account right here on redbullillume.com and submit your images. Remember that submissions close on March 31, 2016.Visit the Red Bull Illume Facebook page for regular updates.