In A Flash: Shooting the Perfect Key Visual Red Bull Illume In A Flash returns with its latest installment, focused on the most crucial element of any commercial campaign; the key visual. 08/17/2017 Shooting a striking key visual is no easy task and it's something that comes down to the finest details. Use the pointers in the video above to help you along the way. It all starts with brainstorming - nail down the concept and the message you want the visual to bring across. What definitely helps is scribbling what you want your final product to look like, this will help guide you while you're shooting. Organize the shoot - do you need models, a location or props? Will you shoot in- or outdoors? How are you going to shoot? How many people do you need? These are all things to consider before you head out to the shoot. Spend some time doing test shots. Make sure you've got your settings dialed in, so that when it's crunchtime, you're good to go and you know you'll get the shots you wanted. Edit your shots. This is where you make your key visual really shine and come together. Want more photo tips? Make sure to check out our other In A Flash videos by heading over to our YouTube channel!