Interview with Red Bull Illume Jury spokesperson Eileen Ryan (USA Today)

Interview with Red Bull Illume Jury spokesperson Eileen Ryan (USA Today)

"Photography is not much of a mystery anymore. As a result, photographers need to work harder to surprise the viewer," says Eileen Ryan of USA Today. What is a mystery to everyone however, including the judges, is the identity of the Red Bull Illume finalists. Even the Jury do not know yet which image was voted as the Overall Winner.

Acting as spokesperson for the Jury, she will officially represent the judges at the unveiling ceremony on August 31 in Trinity College Dublin, Ireland. We interviewed Eileen to get her thoughts on selecting the finalists and category winners as well as her hopes for the premiere exhibition of the world’s best action and adventure sports photography.

Eileen, how hard was it to make a decision on your favorite images in each of the three rounds of voting?
I actually found it most difficult to go from 250 down to 50.  The quality of the images that made the first cut was terrific.  Usually when the vote was tight between two photographs, I would look for the emotion in each. When one photo had a subject that showed the strain of competition or exhilaration, that image would get my vote.

Were you surprised by any of the photos that made it through to the top 50?
Not really.  By the time it got to 50, the quality in each of the categories was outstanding.

As a judge and if you had to summarize all the photos you seen, what photos impressed and excited you?
Well, I have to say there was one picture that surprised me a lot, but I can’t reveal which one it is yet! There are so many technological changes going on all around us, I basically thought to myself: “What next?”  I also enjoyed the sequence photo that made it into the top ten. I’m not a big fan of gimmicks and this image felt more raw to me and it wasn’t just about the trick.

One of the finalists has said that "My goal is to try to keep taking the viewer to places they have not visited and to see things unlike anything they have seen before." Did you feel that when you first saw the top 50 or category winners?
Yes indeed.  Many of these situations: skateboarding, surfing and skiing are not sports that I see everyday.  So not only is it fun to go someplace I don’t ordinarily go, but it’s also fun to view them in such creative ways.  The composition of these photographs in general is phenomenal.

What difference will being nominated for a Red Bull Illume award, or even winning, make to an action sports photographer's career?
For USA TODAY, if you can be a spectacular sports photographer AND can shoot other things, you will get work.  I can imagine as a Red Bull Illume finalist, it’s a great selling point on a photographer’s resume.

You've been involved since the contest started in 2006. What do you think about Red Bull Illume as a photography contest and the event?
I did not get to see the exhibit in 2007, but I know that the quality of the photographs is getting better each time the contest takes place.  Red Bull Illume is a massive production but it would really be incredible if the contest could be held annually.

Are you looking forward to the exhibition in Ireland and being the Jury Spokeperson and co-host?
Well it’s in Dublin, which for me personally is a great international location to visit. I am so looking forward to the exhibition because in 2007 I was not able to go to the opening night in Aspen. When I look at the photos from the Red Bull Illume Exhibit Tour in 2007, I can just sense how much more majestic it will be viewing the images in person.  

As for being the Jury spokesperson, that role is a little humbling from looking at the talented people who were judges this year. I am sure we all have our separate reasons for choosing a particular image, but sometimes a photograph is just so good that it has universal appeal and we will see that in the category winners and finalists.

What are your hopes for the event and exhibition?
My hopes would be that the weather is glorious and I get a chance to meet some of those phenomenal photographers.  And I can’t wait to see the campus of Trinity College Dublin all decked out for this exhibition.

www.usatoday.com

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Gallery: 9 Ice Cold Images from Red Bull Illume History

Shooting epic photography in icy conditions is challenging, but that makes it even more rewarding. Here's 9 of the most stunning ice images from Red Bull Illume history that show you why!

© Kirsten Quist / Red Bull Illume

Shooting epic photography in icy conditions can be one of the most challenging yet rewarding jobs in all of adventure and action sports. Whether you’re in an ice cave, or climbing the north face of a mountain, it’s definitely not an activity for the sun chasers among us. Ice formations and landscapes, however, provide one of the purest aesthetics in photography. Add to this a human aspect, and suddenly you have a powerful visual metaphor of the relationship between people and nature. So, find a warm space, get comfortable, and enjoy this gallery of 9 of the most stunning ice images from Red Bull Illume history!

Follow Red Bull Illume on Facebook and Instagram for updates on the 2019 Image Quest!

A new year, a new Red Bull Illume!

A new year is upon us – and this new year brings a lot of change to the most respected Image Quest in the adventure and action sports world.

Red Bull Illume 2013: Morgan Maassen, Lifestyle category winner

© Morgan Maassen / Red Bull Illume

The first Red Bull Illume edition happened in 2006 – and while it’s just over a decade ago, it’s safe to say the world of photography has changed significantly in that time. How? Let’s talk about it.

The first ‘digital’ photo contest

The first Red Bull Illume that spread across 2006 and 2007 was a smashing success – largely thanks a revolution in print-quality digital photography. The ability to shoot practically unlimited amounts of images with no concern for the amount of film to develop brought down the cost and difficulty of photography. This meant that adventure and action sports – typically happening in far away or difficult to access places, with the key moment only happening for an instant – saw a flood of incredible images from established photographers, and new ones.  While images shot on film were (and still are) by all means allowed, the digital revolution played no small part in the number of images taken and shared – and seen. Why? Because in 2007, the smartphone appeared – ushering in a totally new era of media consumption.

A new standard set, a global audience

Coupled with an explosion of interest in adventure and action sports, Red Bull Illume quickly gained notoriety as the place to see incredible images. The number of submissions grew ever higher, and so did the standards – to make it as a finalist, an image had to be not great, but unforgettable. The unique ten-category format gave images the opportunity to uniquely stand out from other similarly fantastic images – and what quickly became clear at the global exhibit tours was that people couldn’t get enough of great photography.

The ultimate career Launchpad

For young, aspiring photographers looking to make their name in an increasingly competitive industry, Red Bull Illume became a take-off point – finalist images caught the eyes of photo editors and marketing managers everywhere. Surf photographer Chris Burkard’s winning image from 2010, entitled ‘The Perfect Day’, established him as one of the most widely-known surf photographers on the planet.

Working for the photos

In 2013, a sharp eye would notice a slight shift in the best photos: rather than submitting their best shots from being at the right place at the right time, photographers were going out to shoot specifically for the contest. It was in this edition that we saw the first winning image from German photographer Lorenz Holder, whose images are notable for the amount of research and work that goes into making them happen. With an eye for finding unique landmarks to frame his action, plenty of planning, and some patience he’s managed to take home top honors for the last two contests in 2013 and 2016.

Bigger, better, broader

Like the art of creating images, Red Bull Illume has done nothing other than evolve. As the numbers of photos being submitted grew, so did the contest change. In 2016, an 11th category was added, in fitting with the times: the mobile category. This category is for shots taken only on a phone, challenging photographers to think beyond their equipment and truly get to the photo itself. As a result, the fourth edition saw a record 34,624 breathtaking images submitted by 5,646 photographers from 120 countries.

2019 will mark the fifth edition of the contest, and after a three-year break, we can’t wait to see what images are out there simply waiting to be seen. And in the spirit of evolution, this year’s contest will bring some unique new challenges. Exactly what? You’ll have to stay tuned to find out.

Follow Red Bull Illume on Facebook and Instagram for updates on the 2019 Image Quest!

Gallery: 12 Mountain Sports Images That Will Light Up LUMEN!

To celebrate the opening of an exhibition of the world’s greatest mountain sports photography from the four previous editions of Red Bull Illume at the brand-new LUMEN - Museum of Mountain Photography, we wanted to give you a little teaser of what visitors will see.

© Christian Pondella / Red Bull Illume

So here we present a selection of 12 of the images that will be lighting up the ‘Adrenaline Room’ for the next three years! The museum is now open, so get your adventure gear out and meet us at the peak to see the rest of the exhibition set against the incredible backdrop of the Alps!

Red Bull Illume enlightens the new LUMEN - Museum of Mountain Photography with a permanent exhibition

The new partnership of Red Bull Illume and LUMEN will include the opening of a permanent exhibition to display the world´s greatest mountain sports photography from all four previous editions of the Red Bull Illume Image Quest.

Mountain life is something deeply ingrained in human history. For hundreds of years, men and women have tried to tell the story of this ever-changing landscape by capturing light through photography; a story in which adventure and action sports photography has played a large part. Now this story has a home; LUMEN – the Museum of Mountain Photography which opens its doors on December 20, 2018. On this note, Red Bull Illume, the world’s greatest adventure and action sports photography contest is delighted to announce its new partnership with the LUMEN Museum.

Located on the top of Mount Kronplatz-Plan de Corones at an altitude of 2,275m, the Lumen Museum lies in the heart of the South Tyrolean Alps and the Italian Dolomites. The legendary Kronplatz offers 119 kilometers of ski slopes, attracting thousands of visitors every day during the winter season. In summer, the resort transforms into a colorful paradise for mountain bikers and hiking enthusiasts. Best of all, LUMEN is perfectly located next to the Messner Mountain Museum, just a few hundred meters away on a neighboring peak.

The museum will showcase a range of stunning mountain photography from different perspectives such as alpinism, tourism, politics, spirituality and history. Visitors of the museum will be treated to a captivating exhibition space which spans the past, present and future of mountain photography. All of this is set against the incredible backdrop of the Alps and the museum’s stunning architecture.

The new partnership of Red Bull Illume and LUMEN will include the opening of a permanent exhibition to display the world's greatest mountain sports photography from all four previous editions of the Red Bull Illume Image Quest. This unique exhibit will be found in the museum’s mind blowing ‘Adrenaline Room’. In total, around 50 images and videos will be displayed on lightboxes and screens, providing an interactive digital experience that is both visual and audible. The exhibition will run for an initial three years and guarantees an unforgettable visit to a truly innovative exhibition space.

The LUMEN Museum at an enormous 1,800m2 in size will also act as an event venue perfect for conferences, product launch events, seminars or workshops. Additionally, visitors can dine in the AlpiNN Mountain Restaurant with mouth-watering cuisine by Three-Michelin-Star legend Norbert Niederkofler. Sound good? Then get your adventure gear out and join Red Bull Illume at the LUMEN Museum of Mountain Photography! We’ll see you at the peak for true enlightenment! 

More information on the LUMEN Museum can be found on their website.

Gallery: 10 Photos Capturing The Emotions Of Adventure And Action Sports

Emotion is something that belongs to both photography and action sports. Attempting a stunt can be as emotional as it is physical. There’s fear, frustration, pain and glory. One trick can have it all and it’s the photographer’s job to capture it. Here are 10 photos to celebrate those feelings that you won’t find anywhere else.

© Syo van Vliet / Red Bull Illume

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Red Bull Illume Image Quest: Timeline Revised for 2019 Edition

Red Bull Illume, the world`s greatest adventure and action sports photography contest returns in 2019 for its fifth edition. But what’s new? The sheer volume and quality of the submissions has grown exponentially since it started, so the decision has been made to hold the event every two years, rather than the original three-year interval. With this comes a new timeline, so here’s what you need to know if you’re planning to take part.

In May 2019, the submission phase for the contest will officially kick off. This gives photographers a chance to enter their most spectacular adventure and action sports images before the closing deadline in July. Keep an eye out though; a special announcement in January is set to revolutionize the contest and may well inspire an entirely new approach from those who wish to participate!  

After the submission phase comes the judging stage. Between August and October 2019, a panel of widely renowned photo experts will vote to determine the top five images from each of the contest’s categories. This is no easy task when you consider the record-breaking 34,624 photos that were submitted to the contest in 2016 – and 2019 looks set to be bigger than ever! As the judging gets under way, preparation for the Winner Award Ceremony will begin.

The ceremony itself is widely regarded as the most prestigious event in the world of adventure and action sports photography. It’s here that the finalists, category winners and the overall contest winner will be announced. With each edition of the Red Bull Illume Image Quest comes a new and exciting venue in the heart of a vibrant cultural hub. Although the location for the next ceremony is still to be announced, it promises to be an unforgettable night for the world of adventure and action sports photography. Just wait and see! 

Once concluded, the year 2020 will be devoted to a series of international exhibitions. The winning images will be displayed in major cities around the world, giving the photographers an unprecedented level of exposure. There will also be a few innovative changes to the tour that will revolutionize the contest as we know it, but all will be revealed soon! Sound appealing? Then get shooting and submit your images for a chance to make history at the Red Bull Illume Image Quest 2019!

For upcoming announcements and more information, keep an eye on our website and social channels.

Gallery: Czeching out the top Czech images from Red Bull Illume

The Red Bull Illume Indoor Exhibition Tour is heading to Prague this October. In honor of this momentous occasion, we have put together a gallery showcasing some of the best adventure and action sports photographers that the Czech Republic has to offer.

© Jan Kasl / Red Bull Illume

In the 2016 Image Quest alone, no less than five Czech photographers got their images in the Top 275. The country is a breeding ground for up and coming street sports athletes, with Prague’s famous marble plazas serving as a meeting point for hundreds of skateboarders, BMX riders and the photographers who come to document them. Here we bring you 7 of the best images by Czech photographers from Red Bull Illume history.

Follow us on Facebook and Instagram for regular updates on the upcoming Red Bull Illume Image Quest 2019! 

Riding Thrones: The journey behind Lorenz Holder’s latest shoot

Inspired by the fictional world of Game of Thrones, two-time Red Bull Illume-winning photographer Lorenz Holder teamed up with BMX legend Senad Grosic on a stunning fantasy project in Northern Ireland.

© Lorenz Holder / Red Bull Content Pool

The project, fittingly named ‘Riding Thrones’, is the culmination of an entire year of location research to find backdrops reminiscent of the show's fictional location of Westeros. The popularity of the world-renowned series and the incredible untouched beauty of the Antrim coast in Northern Ireland made 4.30am starts an essential part of this ten-day shoot.

Speaking about his original Game of Thrones idea, Lorenz explains: “I was immediately inspired and knew I wanted to shoot there as well. When we arrived in Northern Ireland, I was blown away by how beautiful and untouched everything was. You get the weather of a whole year in one day.”

See all the photos below!

For more inspiration ahead of the Red Bull Illume Image Quest 2019, head over to our gallery to see all the top images from the previous editions of Red Bull Illume.

Images © Lorenz Holder / Red Bull Content Pool

Gallery: 7 Glorious Mountain Biking Images From Fall

Summer is almost over in the northern hemisphere, but that doesn’t mean the adventure and action stops there. Far from it... fall brings new challenges and new opportunities, especially for those that like having fun on two wheels. As the leaves change color and drop to the ground, we bring you seven of the best fall-inspired mountain biking images from Red Bull Illume history.

© Joey Schusler / Red Bull Illume

Follow us on Facebook and Instagram for regular updates on the upcoming Red Bull Illume Image Quest 2019! 

Red Bull Illume is back for more in 2019

After 10 years of continued success, the world’s largest adventure and action sports photography contest will light up for its fifth edition with some exciting new changes.

© Lorenz Holder / Red Bull Illume

Because the ever-growing world of image creation is a very different place to what it was three years ago, Red Bull Illume 2019 will be updating the format and scale of the competition. This commitment to innovation has led to the contest’s exponential growth over the years, with 2016 accumulating as many as 34,624 submissions from over 120 countries. 

The first big change is the frequency of the event. For the past four editions, Red Bull Illume has taken place every three years. In light of the globally growing interest in photography, as well as the sheer number of talented photographers and stunning images that have emerged from the contest, the decision has been made to host the event every two years - starting with its fifth edition. These developments will bring about a new timeline for both the upcoming Image Quest in January 2019 and the resulting global exhibit tour. The first stages of Red Bull Illume Image Quest 2019 will kick off early next year with a few surprises and a wider range of categories, such as new technologies and digital trends. 

As the changes are announced in the coming weeks, photographers and fans will get to learn more about the exciting new possibilities of the next contest. However, when it comes to the world’s greatest adventure and action sports photography, two things will stay the same; the beautiful images and the thrilling feats of human athleticism! Think you’ve got what it takes to be crowned the overall winner? Get out there, be creative and take your shot at the Red Bull Illume Image Quest 2019.

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