Throughout the history of Red Bull Illume, you’ve been featured more times in top images than any other athlete. Why do you think that is?
Well, I’m going to start with – because I am lucky enough to work with some of the best and most visionary photographers in the space. I take pride in the fact that I’m lucy enough to work with guys that go the extra mile. I’ve always been a huge fan of photography - so much so that I’ve started a gallery that supports photographers and artists. I think it’s a combination between being able to work with guys that are willing to go the extra distance to tell a story with a photo and perhaps I’m bit with the wanderlust that takes us maybe just a little further than most.
Anyone in particular who goes the extra mile?
Recently, I’ve been shooting a lot with Tim Zimmerman. It’s tough, I work with amazing guys whom all have their unique approach. But I think Tim really stands out recently, to me, with what he has been trying to do just with his images, capturing textures and in-camera double exposures. For me, that’s what’s really caught my eye.
What’s the craziest thing a photographer has ever asked you to do?
There’s a photographer who I used to work with, who maybe should remain unnamed, {laughs} who is infamous for always asking people just to do crazy sh*t for the shot. He pushed it too far, you know… There’s a couple of different styles – there are photographers who set up a shot and ask a rider to bring their style of flavour into that image and then there’s the guy whose approach is a little bit more fly-on-the-wall. But this one guy… Usually it involved a really large cliff with a really flat landing. That was generally the theme with him.
How important has photography been to your career? And how has it changed?
Well it’s really sad to see the photo annuals no longer exist within our core space. I mean, I understand it, just economically, they’re just not possible anymore. I mean, that’s why certain things like Red Bull Illume are a prime example. From the first Red Bull Illume, I remember going there physically for the first one and seeing the displayed images. I think Red Bull Illume is one of the best things going for photography and our world. When one thing disappears, like the photo annual, one door closes and another door opens. Like the new interactive photo stories that have been coming out. With all the amazing ways that you can present a photo story with the internet and online – it seems like it’s the future of what you can do.
Photography was a huge supporting factor in my career. Growing up being a very dedicated consumer of films and magazines, that was kind of my world. I still remember my first photograph I had run in a magazine, and I’ll look back at that image and remember so specifically where I was in my life. I think the first couple years, there were a few pivotal images that photographers captured of me that I think really helped solidify my career and get support from sponsors. It made it possible for me to actually pursue snowboarding in a time when I was still living off construction money I earned in the summer.
How important is a good connection to the person you’re working with?
When you have a relationship with a photographer or cinematographer that supercedes the need for basic communication – that’s when real moments are captured. When you can forge a relationship with a photographer where you can just be in the moment, and you can find that flow state, and can be 100% focused on what’s ahead of you. That’s when the magic happens.
Tell us about your latest project, The Fourth Phase?
It’s primarily a film about water, and our relationship to water. The hydrological cycle – that energetic cycle, following the path of water and energy – that’s the theme of The Fourth Phase. It was a long process in getting to the point of embarking on creating this film. Really the last 10 to 15 years and it really only started to materialize after The Art of Flight.
This film is more personal. It’s an honest look at our process. It took everything we learned through the making of the last films. Everytime we failed at something, we learned. We learn a lot more through our failures than our true successes. We grew as people, snowboarders and filmmakers.
What were some of the challenges of shooting The Fourth Phase?
The first element we had to deal with was the amount of people we were bringing into the backcountry on a daily basis. It’s the biggest production we’ve ever done. Just the sheer scale of logistics needed when you’re going into the backcountry, sometimes 20/30 miles a day, with no helicopter support. It’s a testament to how bad-ass our production crew was. We set off, at the beginning, to shoot the first truly 4k action sports film, and shooting with equipment that’s kind of designed for in-studio use. Filmers say that snowboarding is one of the hardest mediums to shoot. So logistics was one of the biggest challenge we had to work through. The other challenge –we saw a lot of crazy weather during filming. But it’s too easy to put any type of blame on weather, because, man, the weather does what the weather does. But that was the other big challenge.
Best advice you were ever given?
So many! I’d say one of my favorites is – “never leave a good time for a good time.”
Any words of advice / encouragement?
Through so much trial and error, I can speak to how powerful conscious intuition is, conscious visualization. I’m such a strong believer, after so many years of doing this, that by simply visualizing what you want, and believing consciously in it, and putting out in the world what you’re truly after – it comes true. It happens. It’s just about having the faith of asking for help and being the creators of our own reality.
Make sure to catch Travis Rice's latest feature film "The Fourth Phase" as it premieres around the world. The web premiere will take place October 2nd through Red Bull TV.
