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Photographer: Lorenz Holder, Athlete: Xaver Hoffmann, Location: Raisting, Germany

2013 Red Bull Illume winners unveiled!

The wait is finally over. The 2013 Red Bull Illume Overall Winner, Top 10 category winners and Top 50 finalists were unveiled at a spectacular ceremony held in Hong Kong on August 29th. German photographer Lorenz Holder was crowned Overall Winner for his remarkable shot of a snowboarder next to a giant satellite dish. As Overall Winner, Holder received a Leica S camera, a broncolor Move Outdoor kit and Sun-Sniper gear — a prize worth over €30,000 in total. He also won the Experimental category.

“The quality of the images in the Top 50 was amazing, so for me it is a great honour to be voted number one. It’s so unreal. It will take a few days for the news to sink in,” said Lorenz Holder, the Overall Winner of the 2013 Red Bull Illume.

“There are talented photographers and then there are gifted photographers,” said Jym Wilson, senior photo editor at USA Today and one of 50 Red Bull Illume judges. “I saw a lot of talent but also saw some truly gifted photographers. These are not just action photographers but people with great technical and artistic skills.”

Other category winners included Scott Serfas (Illumination), Daniel Vojtěch (New Creativity), Romina Amato (Energy), Chris Burkard (Spirit), Morgan Maassen (Lifestyle by Leica), Jeroen Nieuwhuis (Close Up), Zakary Noyle (Sequence) and Samo Vidic (Wings). All category winners walked away with a Leica X2, a broncolor Para 88 P Kit and an assortment of Sun-Sniper gear. The Athletes’ choice, as voted by Red Bull athletes, went to Morgan Maassen for his underwater shot of surfers chatting in-between sets of waves.

The Winner Award Ceremony was a true celebration of action and adventure sports photography with hundreds of leading photographers and editors attending. Highlights from the evening included performances by BMX flatland athletes Viki Gomez and Matthias Dandois and an illuminated dragon dance.  

Afterwards the 50 images were unveiled on 2m x 2m life-size lightboxes along Hong Kong's famous Avenue of Stars, where they will remain for the next three weeks as a free public exhibtion. Appropriately for a city known for its awesome noctunal lights, the illuminated exhibition will open at night time only, from 8pm to 11pm from August 30th to September 15th.  Red Bull Illume will then go to the US before traveling around the world's capitals and cultural hubs for the next two years as a unique night-time exhibition.

The Top 50 Red Bull Illume Winners:
Overall Winner: Lorenz Holder (GER), Playground
Athletes’ Choice: Morgan Maassen (USA), Lifestyle by Leica
Category winners are in bold below.
 
CLOSE UP
(AUS) Stuart Gibson
(IRE) George Karbus    
(NED) Jeroen Nieuwhuis
(SUI) Claudio Casanova    
(USA) Morgan Maassen     

NEW CREATIVITY
(ARG) Juan Cruz Rabaglia    
 (CAN) Jussi Grznar
(CZE) Daniel Vojtěch
(EST) Jaanus Ree
(GER) Lorenz Holder

ENERGY
(CAN) Sterling Lorence  
(FIN) Rami Hanafi    
(SUI) Romina Amato
(SUI) David Carlier    
(USA) Christian Pondella    

LIFESTYLE BY LEICA
(CAN) Jussi Grznar
(ESP) Ismael Ibañez Ruiz
(USA) Morgan Maassen
(USA) Theodore Van Orman
(USA) Jimmy Wilson
    
ILLUMINATION
(CAN) Scott Serfas
(CAN) Jody MacDonald
(SUI) Nicolas Jutzi
(USA) Clark Fyans    
(USA) Ryan Taylor    

SPIRIT    
(AUS) Stuart Gibson    
(IRE) George Karbus
(POL) Rafal Meszka
(USA) Dave Lehl
(USA) Chris Burkard
        
PLAYGROUND
(AUS) Martin Lugger
(CAN) Paul Bride    
(GER) Lorenz Holder
(ITA) Olaf Pignataro    
(USA) Scott Dickerson    

EXPERIMENTAL
(AUT) Rainer Eder
(CAN) Ray Demski    
(GER) Florian Breitenberger
(GER) Lorenz Holder  
(SWE) Elias Kunosson

SEQUENCE
(CAN) Scott Serfas
(FRA) Vince Perraud    
(GBR) Dan Carr
(USA) Blotto Gray
(USA)  Zakary Noyle

WINGS
(AUS) Krystle Wright
(GRE) Dimitrios Kontizas
(SLO) Samo Vidic
(USA) Lucas Gilman
(USA) Benjamin Ginsberg


Check out the 2013 Top 50 gallery right here

© Red Bull Content Pool / Markus Berger
© Red Bull Content Pool / Markus Berger
© Red Bull Content Pool / Markus Berger

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© Mike Campau & Tim Tadder, Lifeproof

Time to go CGI?

Creative duo Mike Campau and Tim Tadder recently created a series of commercial advertisements for Lifeproof, a brand that produces mobile and tablet cases. The interesting thing was how they enhanced a studio portrait shoot of action sports athletes with CGI to create compelling effects.

As a concept, it is fair to say that the team nailed it with the final execution. Photography purists will be dismayed, but it’s hard to disagree with the fact that CGI creates infinite possibilities –and the eye-catching effects are what many clients will be looking for.    

You can watch the full studio BTS video of the Lifeproof shoot here, and see the final results in the gallery.


(Thanks to Mike Campau, Tim Tadder & Lifeproof for permission to post the images)

© Mike Campau & Tim Tadder, Lifeproof
© Mike Campau & Tim Tadder, Lifeproof
© Mike Campau & Tim Tadder, Lifeproof

Skate the Line

In his latest shoot, Red Bull Illume photographer Dan Vojtěch used reflective tape to produce an eye-catching series of images of athlete Maxim Habanec skating in a dark skatepark.

“There were no lights on at the skatepark, so we used 25 LED film lights to provide enough light for Maxim,” says Vojtěch.

“The main photo from the top was taken on a Nikon D4 via wifi transmitter, with a flash mounted on a helicopter and controlled from the ground by PC. We also had other two strobes on the ground. This session took from 7pm until 3am – it was really cold and windy so I would love to say thanks to all participants again!”

Be sure to check out Dan’s website & Facebook page for more creativity.

© Dan Vojtěch
© Dan Vojtěch
© Dan Vojtěch
© Dan Vojtěch
© Dan Vojtěch
© Dan Vojtěch
© Dan Vojtěch
© Dan Vojtěch
© Dan Vojtěch
© Dan Vojtěch
© Dan Vojtěch
© Dan Vojtěch
@ Christoph Laue

Getting the shot with Christoph Laue

Recently photographer Christoph Laue nailed a super cool aerial shot of rider Peter Henke. We gave him a shout to find out more about how he went about getting this epic shot.

“We found this awesome dirt spine near Adelaide. The idea of taking a picture from the top of the tree came into my mind as soon as I saw the spot,” says Christoph.

“At first I thought I could climb this tree somehow, but it was really rotten. So we organized a long ladder and decided to strap the gear to the tree and trigger the camera from the bottom. We had a Camera Ranger to trigger the camera from an iPad.”

“Then the only tricky part was to get the right moment, because the Camera Ranger had a delay from about half a second. The heat and Peter’s bruised hip were giving him a hard time. But finally we got the right moment and were pretty happy with the result!”


This shot was also featured as a Red Bull Magic Moment, check out more here (DE only).

Photographer: Christoph Laue
Rider: Peter Henke
Location: Apex Park, Adelaide, Southern Australia


@ Christoph Laue
@ Christoph Laue
@ Christoph Laue
@ Christoph Laue

7 Simple Photography Hacks

Photographer Leo Rosas, who recently featured in the Red Bull Illume Sunbounce video, has been involved in the production of another creative video, ‘7 Simple Photography Hacks’. In the video, Rosas demonstrates seven quick & easy photography hacks and shows how a little creativity can get some interesting results.

“It was a cool project to work on and a fun way to demonstrate some simple tricks. For action sports and freestyle photographers, it’s important to think on your feet, especially when you don’t have all your gear on hand. Hopefully the video inspires some shooters to get creative!” says Rosas.

Do you use any creative photography hacks? Let us know on Facebook.

Photographer: Dan Carr, Athlete: Sammy Carlson, Location: Whistler, BC, Canada

10 Social Media tips from Dan Carr

Having an effective social media strategy is essential for pro photographers. Red Bull Illume photographer Dan Carr offers ten tips for photographers looking to improve their social workflow…

#1 It’s not all about Facebook
Late in 2013, Facebook made sweeping changes to their algorithm that determines how much content from fan pages is seen in people’s news feeds. In many cases less than 10% of your fans will actually be shown the content you post on your page. This means we have to diversify and not just concentrate on Facebook!

#2 Maximize your engagement with Buffer

Buffer is an incredible free tool that queues up your content and posts it at the time that will get you the most engagement. You can also use Tweroid to analyze your own Twitter followers and find out what times they are most active.

#3 Automation is awesome
IFTTT is a free service that allows you to automate many of your social media tasks. Connect all of your accounts together in one place and you can post your blog posts to Twitter and Facebook automatically or share your Instagram photos to Flickr and Tumblr. The possibilities are endless and time saved here is more time behind the camera which is where you are most valuable!

#4 Don’t forget about LinkedIn
LinkedIn can be a powerful tool to connect with potential clients and it’s probably the one that’s most underused by photographers. Did you know that you can actually include a portfolio of images right on your LinkedIn page at the bottom of your bio?

#5 Remain consistent wherever possible
Try to keep your social media usernames consistent across all platforms. I use dancarrphoto as my username on everything so that people become familiar with it and can find me anywhere without searching. (facebook.com/dancarrpho, 500px.com/dancarrphoto etc)

#6 Understand your goals
Managing many social media accounts and projects can be very time consuming if you’re not careful. You must clearly define some goals that include how you are going to profit from this time that you invest.  Simply getting more followers should not be the goal. The goal should always be converting those followers into clients, whether that is though print sales or new job commissions.

#7 Find content that resonates with your audience
As photographers we are sharing a lot of images on social platforms but it’s important to mix it up and share other types of content as well. Share some techniques, or a behind the scenes look at your latest shoot. Make the content genuinely useful and inciteful and it will often get shared far more than a single pretty photo.

#8 Keep the conversation alive
Set aside some time to engage with fans and followers who have sent you a message or left a question on a post or photo. Be approachable and genuine with your responses so that people can get to know who you are, you could be talking to your next client! If you need to liven things up a little, flip things around and ask them a question. Even if it’s as simple as asking what their favorite lens is, questions will usually get a much higher engagement than a simple status update.

#9 Find your target audience
According to Mashable, one third of women in the US use Pinterest. That’s three times higher than the number of men that use it. If you’re also in the wedding or family photography business then you definitely take a look at sharing your work on Pinterest.

#10 A photo is worth more than 140 characters
Twitter is becoming an increasingly visual platform with photos now appearing prominently in peoples feeds amongst the usual tweets. Try sharing a photo a day, tagged with relevant #hashtags and you’ll soon start to pick up new followers.

 

If you’d like to learn more from Dan, he has a free eBook that covers many other aspects of running a successful photography business, like e-mail marketing and image pricing. You can get that eBook right here. Dan’s writing and photography can also be found at Shutter Muse.

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