Photo- and videographers could enter their best still and moving content (up to 1 minute) into any of the three categories. In addition, there was a fourth category, which was specifically for Instagram stories. It was the category with the most freedom, giving creators the chance to tell a story the way they chose.
It’s been said that people thrive under pressure – and we know it is certainly true. Want proof?
We challenged you to participate in the Red Bull Illume Special Image Quest 2020 and your creativity blew us away! Just take a look at all the amazing content that was entered into the Special Image Quest, a contest to showcase all the creativity coming out on Instagram in 2020. We’ve seen totally unique ways to tell stories and completely unseen ideas come to life in these past few weeks; from stop-frame animations with non-stop action, to skateboarding skeletons, to pop-up book bike parks - it’s incredible what has been done!
Creators could enter their still or moving content into the Homework, Throwback, and Unseen categories. In addition to these, was the Storytale category, the first dedicated to creative use of Instagram Stories. Each week, the Red Bull Illume jury would select the best 5 still and 5 moving images per category, plus the 5 top stories which would go to a community vote with weekly finalists announced every Monday.
These weekly finalists moved on to the final round of selection, adjudicated by an external panel of photo editors, digital experts, and world-renowned athletes who then selected the category, and thereafter, the overall winners.
It is with great pleasure that we announce the winners of the first ever Red Bull Illume Special Image Quest.
Throwback submit with #rbi20submission and #rbi20throwback
Content that compares adventure and action sports from then and now, together in one image.
Image © Robert Garo / Lorenz Holder
Homework submit with #rbi20submission and #rbi20homework
Show your most creative adventure and action sports content made anywhere in or around your home.
Image © Thomas Morel / Red Bull Illume
UNSEEN submit with #rbi20submission and #rbi20unseen
Content that reveals an exceptional angle, a visual idea, a different format, light and flash effects... something never seen before! It's the purely creative content.
Image © James Holm / Red Bull Illume
Storytale submit with #rbi20submission and add to Story Highlights
Use up to 6 individual Instagram stories and show your jaw-dropping adventure and action sports content from behind or in front of the camera. Get inventive because nothing is off limits.
Image © Red Bull Content Pool
Once the last public voting closed, an external panel of judges comprised of photo editors, digital experts, and world-renowned athletes selected the category winners and thereafter the overall winners. Yes, there have been more than one overall winner, because still and moving content were adjudicated separately.
Each category (with the exception of Storytale) had a still image winner and a moving image winner, resulting in: 1 Overall Winner - Photo, 1 Overall Winner - Moving Image and 1 Overall Winner - Stories. The winners have been announced on July 30, 2020.
"Regardless how much you plan, you should always be open for new experiences, reaching out for new perspectives and new ways of telling a story."
Eva Kerschbaum - Photo Editor-in-chief of The Red Bulletin
"Breaking barriers, thinking outside of the box, or painting beyond the frame, in short, everything that exceeds the existing boundaries is the life’s force. And that is what I call 'creativity'."
Evgeny Tchebotarev - Chief Growth Officer, Skylum
"I am looking for a wow effect, a picture has to cause a strong emotion.“
Denis Balibouse - Photographer at Reuters
"The most important criteria for me are originality of the content, quality of the content and the emotion that it will bring out."
Matthias Dandois - BMX Flatland Rider
The overall winners earned the title of being an official Red Bull Illume Winner and received an out of this world experience from Red Bull. The winning content was also added to the Red Bull Illume Exhibit Tour that’s currently travelling all around the world, providing great exposure for anyone passionate about the creative and adventure and action scene.
Additional prices were:
- Licences for Luminar 4 by Skylum
- Photography apparel and accessories by COOPH
- Red Bull Illume Limited Edition Photobook 2019