Sometimes I discover a picture in social media that appeals to me. Here it was a simple fashion image, but it pulled me in. Just a man in a suit with an elegant Panama hat.
I love to combine ideas from all areas of photography with sports and especially biking. In this case, the idea came to me just two weeks before the Red Bull Illume submission deadline when I was lying on the beach. But I knew I had to make it happen. BMX Flatland always had a certain elegance to me and was a perfect fit for this idea.
I only knew one BMX athlete in Switzerland who was a perfect fit: Dan Hennig. I quickly wrote to him and he was on board.
First, I wanted to go to a photo studio, but Dan was of the opinion that we would surely find something. Not so easy in Zurich, where everyone turns you away.
The location didn't convince me at first, but we were protected under a roof from the rain that was raging around us. But together we tried various outfits, tricks and angles and then this picture was created. Simply elegant and yet with a lot of power. The simple lighting with Profoto brings exactly the right elements into focus.
The image is far from the original idea but with the same elegance. At the end a tribute to the King of Pop.