I've been striving to build something that genuinely gives a voice to people around the world who are passionate about nature and the outdoors. The outdoors transcends borders, yet existing media has tended to skew towards specific nationalities or cultures. We're breaking down barriers, with the ultimate purpose of protecting wilderness across the globe.
It has become increasingly difficult to pierce through the noise of today's oversaturated world of online content. A great image must transcend the mundane and capture the spirit or essence of the moment, capture time, or capture the emotion of the photographer, as much as or even instead of the subject.
I have a slightly difficult relationship with photography. I genuinely think and dream in images, at the same time, I might not pick up a camera for months on end. Sometimes all I want to do is travel and shoot, for it means inhabiting my dreams. The ubiquity of image-capturing devices everywhere means that anyone can take a picture - but everyone is not a photographer - yet social media platforms have created a false and an almost toxic relationship with images for too many people. I feel professional photographers need to take true photography back from the masses.
Think before you shoot. Don't lean on the fact of having a zillion gigs of space on your card to fill it up with a lot of bad shots that you'll have to sort out later. Think differently - what angle are you not seeing? Think counter-intuitively. Shoot into the sun at the right hours of the day to use it as backlight, or while using a natural feature as a scrim. Shoot as wide open as you can so you have the bokeh. Shoot motion blur. Emotion is more important than tack sharp lines.