Against the current, our publishing house has managed to grow in a healty way the last two years. Fri Flyt first came out in 1998 and the first of five magazines. It´s all about outdoor for us, even though Fri Flyt is mostly covering freeride skiing. We also make books on safety and guiding, and festivals for our community. I have worked in Fri Flyt since 2007 and my work there has changed from being an editor to working with video content as producer.
If you can capture the energy and intensity of the athlete amongst great nature and timing with the light and conditions – that´s at least a good foundation for images I like.
I learned to shoot the hard way on my fathers analog Mamiya/Sekor, but have absolutely no strings to the old school. Now it´s digital all the way, and I use all kinds of cameras. The best picture I took this year was with my phone...
To practice photography, I think it´s ok to copy ideas and images you like. As you get better, the ideas will be your own and you can work on your own expressions.