I have always had an eye for authenticity and uniqueness, whether it be custom paint jobs on old cars and motorcycles, clothing, custom built bikes or more traditional art forms like paint and photography. I started The Loam Wolf (theloamwolf.com) as answer to the pay-to-play media outlets in hopes of bringing the most honest and upfront reviews to readers while also offering a brand and image that welcomed all. We embrace fun on two wheels whether it’s gas powered, electric assisted or good ol’ fashioned muscle. Before starting The Loam Wolf I was an editor at DECLINE Magazine and sharpened my eye for quality imagery, primarily in the downhill and freeride mountain bike space.
When selecting photographs to publish in our stories, or when shooting them for our own reviews, I have a little checklist of sorts. Good images capture action, a person, product or image while great images do that while also motivating the viewer. To me, a great photo stops me and commands attention. I need to react to the action in wonderment of the athletes speed, height or disruption of the earth beneath them. If it’s a more artistic capture, then it once again needs to stop me in my tracks as I admire the beauty and wonder what it would like to be in that exact place. If the photographer and picture can make you wish to be where they are instead of your current place, they have created a great image.
Something I always say when it comes to stories for our website or photographs is find something different. We’ve seen the same old stuff over and over and chances are someone better has done it. If you can step a few feet away, or capture a different part of that story, your unique perspective could be the difference.