The Red Bulletin is an award-winning international branded lifestyle magazine that currently gets published in six countries with a monthly print run of 1,75 million copies.
The magazine features breathtaking stories from the diverse World of Red Bull and its many playgrounds as well as stories about like-minded people such as athletes, artists, creators, and entrepreneurs.
Following the magazine’s claim “Beyond the ordinary”, The Red Bulletin’s goal is to inspire its readers by telling the stories of inspiring high performers from around the globe.
Eva Kerschbaum is an Austrian photo Editor-in-Chief with more than twenty years of experience in the industry. She studied image science and photography, worked at Austria’s daily business newspaper “Wirtschaftsblatt” and weekly news magazine “Profil”, before joining The Red Bulletin’s editorial headquarter in Vienna in 2013.
Her favorite projects with The Red Bulletin include collaborations with Magnum such as the 2017 Exhibition “70 Years of Magnum Sports Photography” at Hangar-7 in Salzburg which she organized and curated.
“I like to call out other people’s strengths and I usually put a lot of thought into the images I’d like to get”, says Kerschbaum. “Good photographers don’t just go out and shoot. Their stories have to be well prepared. There’s not always a storyline in the beginning – but highly recommended that from my side. But regardless how much you plan, you should always be open for new experiences, reaching out for new perspectives and new ways of telling a story. My passion is sharing those stories that inspire, surprise and help our readers to keep their eyes out for a different world.”