Born in New York to Portuguese parents, João is a fashion, advertising and fine art photographer and director working between New York and Lisbon. Although he expressed an interest in having a “real” camera at the age of five, João’s artistic explorations began with painting and fine arts which later led him to study at Ar.Co Institute of Art and Visual Communication in Lisbon, Portugal.
Since then, João Carlos has become an established name within the industry working for advertising agencies, magazines, fashion apparel and beauty companies all over the world. He has shot for publications such as Forbes, KURV and UP Magazine, Elle France or Vogue Italia and has worked with brands such as Nike, Coca-Cola, Infiniti group Nissan, Tag Heuer, Franck Muller, LG , FUJI or SanDisk and Fnac to name a few .
With a strong technical background, he creates wonderful imagery and video with a great variety of styles, as well as clean commercial images and portrait photography revealing the attitudes and feelings of his models.
One of the highlights so far in his photographic career came in 2010 when he won the prestigious Hasselblad Master award. In 2019 he was nominated for European photographer of the year in two separate categories Portrait and Fashion. This year he is also Nominated for Portuguese Photographer of the Year . among many other prestigious awards , such as IPA – International Photography Awards, TIFA – Tokyo International Awards, PX3 – Paris Silver Award, e LICC – London International Creative Competition.
João works continuously on his fine art photography: “The Portuguese Queen ” and “The Stages of Isolation” being his most recent work. These projects showcase both his artistic and technical skills and are a testament to his versatility and creativity as a professional photographer and artist.
João is a brand ambassador for various companies such as FujiFilm ,and G-technology, Profoto , Think Tank Photo and of course he has been a member of the Sandisk Extreme team , he is also all about giving back to the Photo community he is Member of the Board of APPImagem (Portugal’s National Association for professional photographers as well as a member of the Board of the Federation of European Photographers (FEP).