I started my true photo career with skateboarding. My friend and I liked to take pictures of each other doing tricks. Before I knew it I was working with Swedish skateboard magazines. After a couple of years in art and photography schools, I established my firm, James Holm Fotograf.
My venture into working with snowboarding was small, but big in another way. At that time, skateboarding was heavily influenced by the punk scene, and I kind of got tired of the attitude of not caring about good weather and expenses when we were out traveling. That was something snowboarders knew about; when the sun is shining, you’re out there doing it! But eventually I got back to my roots in skateboarding. Another thing that I’ve always been into is lifestyle portraits. I like to come to a place I’ve never been to, try to find the best thing about it, and put the person in an interesting situation. After getting my driver’s license, my interest in cars became strong, and this has been another one of my prime subjects. I think my job is to always work with things I enjoy. So therefore I see myself as a photographer within the segment of action photos, cars, and lifestyle portraits.