Red Bull Illume is all about celebrating those who aren’t afraid to think a little differently and boldly step away from the norm to find new ways of portray adventure and action sports. We’re proud to say that the Innovation category is back and is brought to you by EyeEm. It’s only fitting the platform that’s home to the most powerful creative imagery in the world empowers photographers with this one-of-a-kind Red Bull Illume category. EyeEm is a global marketplace for premium stock photography and professional photo & video productions. Their worldwide creative community allows any company to book high-quality photo and video productions anywhere in the world.
Innovation by EyeEm is specifically for images that reveal a totally new angle, a visual idea, a different format, or unconventional ways of using lighting, lenses, and, well, that’s really up to you! Show us a new perspective of adventure and actions sports imagery that reflects the spirit of innovation.
If you want to win this category you need to rethink how you shoot. We’re looking for techniques and visual ideas we’ve never seen before. This is innovation at its finest! The judges will select the images that are not only stunning, but approach adventure and action sports imagery in a new way.
So, start brainstorming and start shooting because submissions open from March 01 to July 31, 2021. Stay tuned to redbullillume.com and our social media channels for all the latest updates and category reveals.