Red Bull Illume is more than happy to have Sony on board for the second time in a row as a key partner to the world’s best adventure and action sport imagery contest. The reason they’re back again? Because it’s a perfect partnership – just like us, Sony is all about excellent photography – and innovation.
Sony’s ground-breaking innovation has kept their cameras in the hands of past Red Bull Illume winners like Chris Burkard. Their dedication to bringing mirrorless cameras up to and beyond the capabilities of DSLRs has earned them an incredibly influential position in the content-creation world – one that they’re furthering every day. They know what photographers need to innovate creatively: Inspiration, athletes who can push limits of possibility, a little bit of early morning or late evening light helps – but one thing that can’t be left behind is technically capable tools.
That’s why they are making cameras ideally suited to Red Bull Illume photographers; perfect for capturing the kind of high-speed, faster-than-the-eye-can-see action in board sports, bike sports, aerial or any other adventure and action sports. That’s nowhere more apparent than in the Sony Alpha α9, their full frame mirrorless body that can pop off a stunning 20 frames per second with no buffering, using one of the best autofocus tracking systems in the world that simply doesn’t blink. Sounds like the ideal shooting companion for you? Well, by entering the Image Quest 2019 you might have more chance of owning one than you think!
Of course, there’s another reason Sony makes such a great partner for Red Bull Illume. They’ve long been video experts, and we’ve now introduced the Moving Image category – clips from 5 – 30 seconds are permitted. Since Red Bull Illume is all about quality and innovation, this isn’t just about mounting an action camera– high-quality tools like a proper camera body and lens, and the skills to know how to use could potentially help content creators score points here.
But, ultimately, it’s that core value – innovation – also makes them an excellent sponsor the Innovation by Sony Category, where judges will look not only for stunning images, but those that approach photography in a new way. Just what that innovation is? Entirely up to the photographer – it can be technical, artistic, thematic – as long as it shows demonstrates intention to innovate. We really can’t wait to see what you submit!
All the phenomenal shots in this story were shot on Sony cameras! Check them out below.