The KTM Motohall is located in the center of Mattighofen. The museum, spread over an area of around 10,000 square meters, provides visitors with an opportunity to immerse themselves in the world of KTM. The imposing building architecture symbolizes the impressive dynamics of the now world-famous motorcycle company. In an interactive exhibition over three floors, visitors can learn all about the history and design processes of KTM motorcycles and get a good look at all the technical details. Special highlights include the KTM motorcycles exhibited on a recreated banked curve and the Heroes floor – an exhibition showcasing the most successful KTM riders of all time and their bikes including a 360-degree video installation. In addition to a varied range of activities for children, classic motorcycles are given a new lease of life in the living workshop in the basement of the KTM Motohall, as well as a fan store. The KTM Motohall is also the ideal location for corporate events with up to 350 people.

From October 1, there’s another reason to visit, and that’s the chance to see the 56 winning images of the Red Bull Illume Image Quest. With its high-octane heritage, the KTM Motohall is the perfect venue to showcase all the action from Red Bull Illume.

Since the Exhibit Tour kicked off in the US, it has traveled across Europe, thanks to a long-term partnership between Red Bull Illume and SES Spar European Shopping Centers, visiting various cities across Austria, Croatia, Slovenia, Hungary and Italy. In September, the Red Bull Illume Exhibition was presented during Berlin Photo Week. Eight more tour stops are planned between now and the beginning of 2023 with the exhibition set to come to MURPARK, Graz, Austria, and HUMA ELEVEN in Vienna, Austria.

Can't make it to Mattighofen? Here's the full list of the upcoming tour stops!

What was the most difficult part?

There were several challenges during this project. The first one was how to build a set with 8 big beamers. We had to mount them under the ceiling to keep space free without any cables (hundreds of meters) or stands. Beamers are quite heavy, ceiling-high and we had no heavy machines, only ladders. This took us two nights. The second challenge was how to light up Max with strobes while not disturbing the projection in the background. I had to be very precise with strobes and use grids and reflectors.

And the most rewarding part?

The best part was when we turned off all the lights in the Maxspace and turned on the projectors. We felt like we were in a video game. It was crazy!

What equipment did you use?

I was shooting with lenses from 16mm to 200mm and I used external battery powered flashes with reflectors and grids. These were important so I only lit the skaters and didn't interfere with the video mapping.

How did you work the light?

Light played a very important role. It was necessary to find the ideal ratio of light between projections and flashes. There must have been very little light in the hall because of the projection. It made skateboarding very difficult.

How did you get into photography?

My parents had a bluegrass band growing up and my mom would hand me her 35mm camera while they played shows and I ran around taking pictures at a pretty young age. I guess that would be the start, but years later I took a photography class in high school and was pretty hooked on it. My teacher gave me a lot of flexibility to go shoot the team sports. I was also into mountain biking at that time and just put it together one day to shoot mountain bike. That's when it really all came together and could see that it was something I was really interested in doing. By the time I was headed to college, I realized I could possibly make a career out of photography so I went to photo school in Seattle. Now, 12 years later, it's the only job I've held.

How do you build important relationships that help you professionally?

I treat everyone with respect and make no judgements of someone; they could be your next client. I've been great friends with one of my biggest clients for nearly ten years and had some great times together. Just being a fun person and a quality human goes a long way in the professional world.

How do you reach out to potential new clients?

I've tried most of the methods, I’m not really sure what works the best, but I really believe in more of an in-person approach. I just get a lot more done out of a conversation than sending emails into space that someone might never see. I've had good luck going to trade shows and chatting up potential companies I would want to work with.

What sets your images apart?

I like to shoot big scenes and show nature, elements, scenery around the action. I don't think it sets me apart from anyone else, but I just like to convey the feeling of where I'm at and hope that someone can feel like they are right there experiencing the moment.

How important is the relationship between athlete and photographer?
Communication is key for both the athlete and the photographer, if the rider is planning to do a trick only once, it’s important for me to make sure I know what trick they’re doing and then figure out which angle shows that trick the best. If I have an idea for a shot, I’ll run it by the athlete so that we’re on the same page before they drop in.

When are you happy with your images?
When light, riding, composition all comes together, that’s definitely when I’m the happiest.

What’s up next for you? Any exciting projects you can share with us?
I can’t give away too much but I’m just finishing up a bigger project that will hopefully be released next month. And then a couple smaller shoots in the next couple weeks, I’m excited for a busy summer!

If you want to see more of Toby's work follow him on Instagram @tobycowley or check out his website!

What sports do you focus on and why?

I would love to shoot more sports but access is not that easy. I have no press credentials and turning up to photograph kids playing soccer or something could be misconstrued! So, focusing on kayaking has allowed me to shoot as much and as often as I like. Kayakers are very photogenic too. Also, I can try my hand at bird and nature photography while I wait for kayakers. The rivers are exceptionally beautiful. I would like to get more mountain bike photos because that was a sport I was heavily involved in for quite a long time but for the foreseeable future, rivers, birds and kayakers fill the day!

Where do you find inspiration?

Inspiration is an interesting concept. I don’t really get inspiration to shoot photos as such. I get inspired to live life as best as I can. Getting photos I'm proud of just happens to be part of that.

What makes a ‘good’ image in your opinion?

Aside from the technical aspects such as composition and the rule of thirds, I think a good photograph starts and finishes with interesting light. I try to avoid cropping so everything in the photograph should be there for a reason. I really like Michael Clark’s and Lorenz Holder’s images. They always have lots of layers to them.

How has winning the Energy by Red Bull Photography category changed things?

I'm still the same person – wet and often freezing cold on the side of a river waiting for kayakers to go by. On a personal level, I am super proud of my achievement. Being only the second Kiwi to win a category behind the legend Dean Treml is also quite humbling too. It has legitimized my passion but I still have so much more to learn.

What’s next?

I am in the early stages of sorting a trip to Mexico with George Snook and hopefully Rafa Ortiz with the help of Red Bull Photography. It was part of the prize from Red Bull Illume. I am also working on a new project closer to home, Tree Trunk Gorge to be exact. I have some ideas for there. It's quite steep and sketchy but nothing a couple of ascenders, harness, a really long rope and maybe a drone wouldn’t fix.

EUROPARK in Maribor – June 23 to July 3

Nestled between the Drava River and the green embrace of the Pohorje forests lies Maribor, the starting point for all kinds of adventures – from skiing to hiking and climbing. It’s the perfect location to host the next Red Bull Illume Tour Stop. The top 56 images will go on display at Maribor’s EUROPARK, from June 23 to July 3, 2022.

For more than 22 years the 2-level and light-flooded EUROPARK with around 120 different stores offers a variety of international and national brands and now, for the first time ever, the Red Bull Illume Exhibition.

Since the shopping mall is located right in the center of Maribor, it can be easily reached by any means of transport and it is the perfect place to meet with family and friends to discover the illuminated images. The exhibition is totally free to view during the centers’ regular hours from 9am to 9pm weekdays and 8am to 9pm on Saturdays.

ALEJA in Ljubljana – July 5 to July 16

The exhibition will then move to Slovenia’s capital, Ljubljana, gateway to the Julian Alps. Once again, the images will be displayed on 2x2 meter lightboxes and showcased from July 5 to July 16 at ALEJA in the heart of Šiška, just to the north of downtown Ljubljana.

The modern shopping mall is located in one of the most popular districts of Ljubljana and has been constructed from 2017 to 2020. It impresses with its mixed-use structure and combines shopping, culinary delights as well as leisure facilities. With 80 different brands, a fitness park, a running track and several relaxing areas ALEJA offers a great variety for every interest and age and goes far beyond the usual shopping trip. It is open Mondays to Saturdays 8am to 9pm.