Shoot, shoot and shoot
What I’ve learnt is that creativity is a muscle, and you have to train it. Also, to get good at anything, you need to practice a lot – not even the great masters of photography were born knowing how to shoot iconic images. This will also help you to find your own style and know your strengths and weaknesses.
Shoot what you love
From the beginning I focused on creating a portfolio that reflected the stuff I wanted to shoot – remote adventures, action sports and outdoor lifestyle. I wanted potential clients to hire me to further develop in that direction, instead of being hired for more real estate or social events. As you’re starting out, it’s better if clients hire you for what you like, rather than getting work sooner but for gigs that are not pushing you where you want to go.