Mountain life is something deeply ingrained in human history. For hundreds of years, men and women have tried to tell the story of this ever-changing landscape by capturing light through photography; a story in which adventure and action sports photography has played a large part. Now this story has a home; LUMEN – the Museum of Mountain Photography which opens its doors on December 20, 2018. On this note, Red Bull Illume, the world’s greatest adventure and action sports photography contest is delighted to announce its new partnership with the LUMEN Museum.
Located on the top of Mount Kronplatz-Plan de Corones at an altitude of 2,275m, the Lumen Museum lies in the heart of the South Tyrolean Alps and the Italian Dolomites. The legendary Kronplatz offers 119 kilometers of ski slopes, attracting thousands of visitors every day during the winter season. In summer, the resort transforms into a colorful paradise for mountain bikers and hiking enthusiasts. Best of all, LUMEN is perfectly located next to the Messner Mountain Museum, just a few hundred meters away on a neighboring peak.
The museum will showcase a range of stunning mountain photography from different perspectives such as alpinism, tourism, politics, spirituality and history. Visitors of the museum will be treated to a captivating exhibition space which spans the past, present and future of mountain photography. All of this is set against the incredible backdrop of the Alps and the museum’s stunning architecture.
The new partnership of Red Bull Illume and LUMEN will include the opening of a permanent exhibition to display the world's greatest mountain sports photography from all four previous editions of the Red Bull Illume Image Quest. This unique exhibit will be found in the museum’s mind blowing ‘Adrenaline Room’. In total, around 50 images and videos will be displayed on lightboxes and screens, providing an interactive digital experience that is both visual and audible. The exhibition will run for an initial three years and guarantees an unforgettable visit to a truly innovative exhibition space.
The LUMEN Museum at an enormous 1,800m2 in size will also act as an event venue perfect for conferences, product launch events, seminars or workshops. Additionally, visitors can dine in the AlpiNN Mountain Restaurant with mouth-watering cuisine by Three-Michelin-Star legend Norbert Niederkofler. Sound good? Then get your adventure gear out and join Red Bull Illume at the LUMEN Museum of Mountain Photography! We’ll see you at the peak for true enlightenment!
More information on the LUMEN Museum can be found on their website.