A new edition of Red Bull Illume Image Quest means another round of the world’s greatest adventure and action sports imagery. It is also the perfect opportunity for new partnerships, like the latest one with global computing leader Lenovo. The company is an industry leader in innovative and smarter computing technology that enables a more inclusive and inspired world, so it’s fitting that they are presenting this year’s Best of Instagram category; the only one that opens up the competition to everyone through public voting.

The Best of Instagram by Lenovo category is expected to receive thousands upon thousands of entries from all around the world. Entrants can submit their content using their public Instagram profile and tagging @redbullillume and #rbi21submission. Creators will be able to enter still or moving images up to 60 seconds, which will be judged separately. The submissions will be judged every month, first by an internal Red Bull Illume jury who will select the top 5 still and 5 moving images. These will be put to a community vote on redbullillume.com resulting in 1 monthly winner for still and 1 for moving image. The monthly winners will automatically become official Red Bull Illume Finalists. In total there will be 5 still and 5 moving image finalists and out of these, the public will choose their favorites, who will be crowned as Best of Instagram by Lenovo Category Winners.

Lenovo’s shared dedication to transformative experiences and pushing boundaries with state-of-the-art technology is what makes them the ideal partner for Red Bull Illume. This kind of meaningful innovation is what allows creators to develop and enhance their concepts, evolving with new ideas that inspire, influence, and simply put, leave us speechless.

“Lenovo is proud to support the sixth edition of Red Bull Illume Image Quest that brings together photographers and content creators whose bold work continually inspires us,” said Matt Bereda, Vice President of Global Consumer Marketing, PCs and Smart Devices, Lenovo. “We see many of our consumer PC, smart home, and tablet customers are passionate hobbyists. They enjoy photography and digital storytelling, and not all of them are paid professionals—they just love capturing and enhancing imagery to share with others and hang on their walls. If this new normal has taught us anything about our world and ourselves, it’s that we’re resilient, our technology is adaptable, and that making meaningful connections with others through shared creative pursuits are the bright spots in life that really matter.”

Over and above the grand title of being an official Red Bull Illume winner, they are also awarded with prize packages that include trophies and the latest Lenovo products to power even more creative self-expression. Their work will be included in the official Red Bull Illume photobook, be showcased during the Winner Award Ceremony planned for November 2021 and will gain worldwide exposure.

Another edition of Red Bull Illume is here and full of exciting new developments, so be sure to keep a look out for important dates and news on redbullillume.com and start shooting because submissions are open from March 01 to July 31, 2021.

Red Bull Illume is all about celebrating those who aren’t afraid to think a little differently and boldly step away from the norm to find new ways of portray adventure and action sports. We’re proud to say that the Innovation category is back and is brought to you by EyeEm. It’s only fitting the platform that’s home to the most powerful creative imagery in the world empowers photographers with this one-of-a-kind Red Bull Illume category. EyeEm is a global marketplace for premium stock photography and professional photo & video productions. Their worldwide creative community allows any company to book high-quality photo and video productions anywhere in the world.

Innovation by EyeEm is specifically for images that reveal a totally new angle, a visual idea, a different format, or unconventional ways of using lighting, lenses, and, well, that’s really up to you! Show us a new perspective of adventure and actions sports imagery that reflects the spirit of innovation.

If you want to win this category you need to rethink how you shoot. We’re looking for techniques and visual ideas we’ve never seen before. This is innovation at its finest! The judges will select the images that are not only stunning, but approach adventure and action sports imagery in a new way.

So, start brainstorming and start shooting because submissions open from March 01 to July 31, 2021. Stay tuned to redbullillume.com and our social media channels for all the latest updates and category reveals.

Introduced in 2019, the RAW category is all about taking it back to the fundamentals of photography, where planning the composition, lighting, and exposure are the basis of a good image. The greatest challenge with this category is ensuring that all of this has to be perfect before the shot. It’s for the purists at heart, for those who love the process.

RAW is for shots that are straight out of your camera, showing the real and original image. Everything is done in front of the lens, not on the screen. It is for imagery that doesn’t rely on editing or enhancements, it’s for the uncropped, untouched, and unchanged shots.

The images that are pure and untouched are the most difficult to achieve and therefore are the most rewarding. Perhaps you’re already a master of the unedited, or you’re ready to try a more difficult style with your adventure and action sports photography; the RAW category is the one for you.

Is this the category calling out to you? Remember to start shooting because submissions open soon, from March 01 to July 31, 2021. And even if this isn’t the one you’re feeling, stay tuned to redbullillume.com and follow us on social media because there are 10 categories in total for you to choose from, with more being announced soon!

Where do you go when you’re looking for an unforgettable experience? The Playground category is back for another edition of crazy landscapes, grungy back alleys, and secret spots; because the biggest part of any adventure is where all the action takes place.

Playground is for imagery that showcases the landscapes, locations, platforms in which athletes play. It’s specifically for the epic imagery that showcases the setting which influences the athletes’ every move.

“In my photos I aim to share the beauty and vastness of nature. I seek a lot of inspiration from the landscape and terrain I am in and am always searching for ways and compositions to combine the human element.” – Guy Fattal, Semi-finalist 2019

The world is full of stunning scenery and every edition this category illuminates a whole range of never-seen-before imagery. This can be anything from an unbelievable place hidden between the hills to just finding a new way to look at the same place you visit every day. Playground category is about the athlete and their environment.

“I love to capture an athlete's interaction with the landscape.  These incredible landscapes are what drew me to photography as a medium, and continue to inspire me for new adventures.” – Steve Shannon, Semi-finalist 2019

Share your perspective and show us where you play. The very essence of adventure and action sports creation is looking for new places to perform, capture, and explore. We want to see your spectacular imagery, so make sure you enter as submissions for Red Bull Illume Image Quest 2021 are open from March 01 to July 31, 2021.

 Playground is only one of the 10 categories and definitely not the last to be revealed before submissions open. So, keep your eyes open for all of the updates and announcements on redbullillume.com and on our social channels.

One of the most amazing things about Red Bull Illume Image Quest is that it allows people to truly express their ideas, giving creators the opportunity to share their works of art with a global audience. Creating imagery using outstanding artistry and skill is what the Masterpiece by SanDisk category is all about. It is truly the height of self-expression.

Joining as a partner for yet another edition is the digital storage specialist, SanDisk. A name recognized by content creators everywhere for setting the gold standard, both on the set and out on the field. Their products help make creating possible, which is why we’re excited to have them on board for another edition.

The Masterpiece by SanDisk category is for imagery that illuminates your artistic skill, your personal best, your unique style. We are looking for your best shot. The category blurs the line between fine art and photography. It calls for an image that represents the creativity of adventure and action sports. This isn’t just about the trick, but rather how the moment is transformed into a work of art.

Multi-time winner, Lorenz Holder, has become king of the Masterpiece category, winning in both 2016 and 2019. He’s perfected the skill of making images that stand out and gives us a little piece of advice on what to enter for the category:

“The Red Bull Illume Image Quest is undoubtedly the biggest action sports photography competition in the world. As an action sports photographer it’s such a good opportunity to see where I stand and what kind of images really catch people… For me, the Masterpiece category is a bit like the holy grail within Red Bull Illume. The images need to have a certain ‘WOW-factor’ and just blow you away when you see them. Anything goes there, but it just has to be stunning.” - Lorenz Holder

Show the world your unique skill by entering the Masterpiece by SanDisk category. Submissions open from March 01 to July 31, 2021, so don’t wait! Keep an eye out because the next category will be announced in a couple of days on redbullillume.com.

Three categories have already been announced, bringing us to the fourth one for the Red Bull Illume Image Quest 2021 edition. This one is reserved for the youngsters, for the newbies, for the fresh talent, basically for anyone 25 years or younger. This is the Emerging category and it's back for its second edition!

The Emerging category is about finding new angles from those with a fresh approach to adventure and action sports imagery. It is for the up-and-coming rising talents, giving you the opportunity to get a foot up and compete at the same level as the pros. Anyone from the age of 25 and under can enter, so go on, show us your greatest capture!

Show the world your creativity and it could change the way you create. All Red Bull Illume Finalists will have their work on display around the globe, and along with great prizes, you get to become part of Red Bull Illume Image Quest 2021. Submissions are open from March 01 to July 31, 2021.

Start shooting now and don’t forget to check out the other categories we’re announcing over the next few days. Make a big red circle to start submitting from March 01 to July 2021, and stay tuned to redbullillume.com and our social media channels for all the latest news and announcements!

The only category with no limits is back and ready for even more mind-blowing creativity, are you? The Creative category makes a comeback for the Red Bull Illume Image Quest 2021, giving creators the opportunity to push the boundaries with beautiful edits.

This is for images that have been enhanced, either digitally or in the darkroom, through alterations made during the production or editing process. The category is open and that means anything goes, Creative celebrates the most inventive, extraordinary, and surreal image edits in adventure and action sports imagery in the world.

Previous creations have included photo manipulation, illustration, and even merging various images together. Check out some of the work from previous editions for more inspiration, like this one from semi-finalist, David Jaramillo Ramírez, who said: “Mixing both the photo and the illustration, we were able to give life to the concept and transmit aesthetic with strength, all coexisting in one shot.”

Have you got ideas waiting to come to life? Make sure you start shooting because submissions open from March 01 to July 31, 2021. There are more categories to be announced soon, so stay tuned for all the latest news and announcements.

It’s official, the second category returning for another edition of Red Bull Illume Image Quest is the Energy by Red Bull Photography category. This category is for imagery that demonstrates the real power behind every action; the energy, speed, and strength required for the athlete to perform. It’s about showing us the driving force of the athlete and their environment. These are images that you can feel. The category is sponsored by Red Bull Photography, who stand for authentic imagery that captures the lifestyle, culture, and landscapes the athletes put all their energy into.

Returning for another edition is a category close to everyone’s heart – The Lifestyle Category. It’s for images that visually capture the creativity of the lifestyle, music, and culture that surrounds the adventure and action sports; or represents the moments before, between, and after the action. The imagery in this category shows the real reason people push themselves beyond the goal of landing the trick or sending the unthinkable, it’s about the passion of the people doing it.

The secret to capturing a winning entry for this category? Take your camera out before the action starts and carry on shooting even when you think it’s over. Capture every memory, from the laughter to the tears. Let us into your world.

The Lifestyle Category is brought to you by COOPH, the photography apparel and community-focused magazine that recognizes and supports people who are passionate about photography. It is the very first brand to design photography gear and apparel that is not only super functional, but also stylish. Their constant support of people behind the lens is what makes them the perfect sponsor for Red Bull Illume Image Quest, providing creators with the gear they need to capture every moment before, during, and after the action.

The Lifestyle Category is just the first of many aimed to spark ideas for your work. The next category will be announced on Saturday, February 06, 2021. The submissions phase opens soon, so make sure you mark March 01 to July 31, 2021, in your calendars and start shooting now!

We talked to Nic about his work, his plans to submit to the Image Quest 2021 and the stand-out moments in his career! Check out the full interview and an exclusive selection of some of his most stunning images!