Eric Berger’s winning photo in Red Bull Illume’s New Creativity category is a reminder for any photographer who thinks they need complex lighting techniques or a 'big photo concept' to produce a truly creative photo. The photo combined all the classic elements of a ski shoot – a powder trail, a sense of acceleration, bluebird skies – with a really interesting twist. Eric literally got down 'in the hole' to shoot the action from below while capturing some beautiful ice formations.

As Eric also noted in his description of the photo, "it resembles a closing wave shot from within". The photo has depth, that says it all. It was also Eric’s 'lucky photo', winning him 'Photo of the Year' at Powder Magazine in 2010

With over twenty five years experience as a freelance photographer, including ten years at Transworld Snowboarding in the 1990s, Red Bull Illume caught up with Eric to find out more about his life as an action sports photographer and what advice he would give to photographers working their way up in action sports photography.

Q: What reception have you received since winning your category in Red Bull Illume?
I was surprised to see how many people were aware of the victory and I’ve had a great reaction from friends and peers.

Q: What difference has winning made to your photography career?
I wouldn't say it has made a difference in my career other than being further motivated to create exhilarating images and experiment with creative techniques.

Q: What’s inspiring you right now as a photographer?
I am getting much pleasure out of furthering my digital processing abilities and experimenting with creative manipulations.

Q: What must a photographer keep in mind while shooting an action scene?
When I get ready to shoot and action image, my first thought is composition. How can I best capture the moment and convey the excitement. I also think of exposure. Do I want to freeze the action or create the illusion of motion through a blur? What sort of depth of field will work best and so on.

Once I have established these points, I move towards communicating my expectations to the athlete so that we are on the same page as to what is going to happen and where. Planning and communication are everything in the type of photography I capture. I also think of safety and make sure that both the athlete and myself are out of harms way and if necessary, we have a safety plan in place.

Q: How important is location to you?
It depends on what you are trying to capture. Often in sports photography, the action is what you are after, regardless of the location. However, when shooting sports, I always try to capture the image in a setting that enhances the action. So for me, location is very important.

Q: In the field, what kind of challenges do you get and how do you overcome them?
I shoot ski and snowboard photography mainly so the obvious challenges are working in cold temperatures and being exposed to the elements. Other challenges include accessing the locations which in my case, are often in the backcountry. This brings other concerns such as avalanche hazards and exit strategies.

I overcome all these challenges through experience. First I choose to work with gear that is designed to withstand the elements. I dress accordingly and have years of experience working in the mountains. Sometimes I shoot in resorts, which is relatively safe and easy to get around. Other times we use helicopters, which requires patience around the machine and awareness of the surrounding dangers. I also occasionally use a snowmobile to access backcountry locations. This requires a whole different set of skills that can only be overcome through experience.

Q: How do you physically and mentally prepare for your shoots?
It really depends on the assignment. For basic, day to day shooting at the resort, I check the weather forecast, call up athletes and plan a meeting time. Once we are on the hill, I let my gut take over and look for inspiration around me as we move through the mountains. I don’t like to 'force' a shot if I don’t feel it creatively.

For more complicated shoots such as location travel, I inform myself of the details of the location and how best to prepare for it. For dangerous locations I draw upon my experience and try to use good judgment.

Q: What is the best equipment for practicing sports photography?
You need to adapt to whatever it is you are shooting. In my case, I work in mountainous winter conditions so I choose to work with the best gear available to me whether it be clothing, camera gear, skis, etc.

Regarding camera equipment specifically, I choose to work with a digital SLR body and fast lenses. My body is a Nikon D3s, which is incredibly rugged and versatile. I have a number of lenses ranging from a fisheye to 300mm f2.8. I prefer to work with zoom lenses for the most part to minimize the gear I have to carry.

Q: What interesting shoots or projects do you have coming up?
I’ve been working on putting together a vintage collection of images for a British Cycling magazine that is re-publishing a story I was involved with 13 years ago in Bike Magazine. Beyond that I am beginning to put together ideas for trips for this coming winter season. They include heli-skiing in British Columbia and hopefully a trip to Europe.

Q: What words of wisdom would you share to anyone wanting to become an action sports photographer?
1. Learn the fundamentals of photography and understand how your equipment works. Do not rely on automatic settings.
2. Understand the sports you are going to shoot so that you know what moments to capture and how best to create exciting images of them.
3. Prepare yourself so that you can overcome complications such as bad weather and logistics.
4. Learn to communicate with your athletes and gain their trust. Never force anyone to do something they are not comfortable with.
5. Have your act together and always be professional in your approach.

www.ericbergerphotography.com

Red Bull Illume 2021 Photobook - Limited Edition

This limited-edition photobook features the top 256 images of the Image Quest 2021.
Be the first to see those inspiring images printed and order your exclusive copy now!

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Red Bull Illume 2021 SES Tour Citycenter Celje 2

The finalist image by Kevin Molano is on display in the exhibition. © Mediaspeed / Citycenter Celje

The next Red Bull Illume Exhibitions will be in EUROPARK, Maribor and ALEJA, Ljubljana in Slovenia. Both tour stops are part of our partnership with SES Spar European Shopping Centers which displays the 56 finalist images inside their premium shopping destinations across Austria, Croatia, Slovenia, Hungary and Italy. All exhibitions are completely free to visit and can be combined with a shopping trip.

EUROPARK in Maribor – June 23 to July 3

Nestled between the Drava River and the green embrace of the Pohorje forests lies Maribor, the starting point for all kinds of adventures – from skiing to hiking and climbing. It’s the perfect location to host the next Red Bull Illume Tour Stop. The top 56 images will go on display at Maribor’s EUROPARK, from June 23 to July 3, 2022.

For more than 22 years the 2-level and light-flooded EUROPARK with around 120 different stores offers a variety of international and national brands and now, for the first time ever, the Red Bull Illume Exhibition.

Since the shopping mall is located right in the center of Maribor, it can be easily reached by any means of transport and it is the perfect place to meet with family and friends to discover the illuminated images. The exhibition is totally free to view during the centers’ regular hours from 9am to 9pm weekdays and 8am to 9pm on Saturdays.

Red Bull Illume 2021 Tour Stop Europark Maribor 2 — © Bojan Mihalič

ALEJA in Ljubljana – July 5 to July 16

The exhibition will then move to Slovenia’s capital, Ljubljana, gateway to the Julian Alps. Once again, the images will be displayed on 2x2 meter lightboxes and showcased from July 5 to July 16 at ALEJA in the heart of Šiška, just to the north of downtown Ljubljana.

The modern shopping mall is located in one of the most popular districts of Ljubljana and has been constructed from 2017 to 2020. It impresses with its mixed-use structure and combines shopping, culinary delights as well as leisure facilities. With 80 different brands, a fitness park, a running track and several relaxing areas ALEJA offers a great variety for every interest and age and goes far beyond the usual shopping trip. It is open Mondays to Saturdays 8am to 9pm.

Red Bull Illume 2021 SES Tour Aleja Lubljana 1 — © ALEJA

Both venues are ideal places to check out the incredible winning images of Red Bull Illume and be awe inspired by the world’s greatest adventure and action sports photography. If you happen to be in either of the two cities be sure to explore the exhibits.

Here are the upcoming tour stops throughout the SES Spar European Shopping Centers if you can't make it to Slovenia.

Tell us about Iceland
After our Baikal project, we planned a new one for the following year, which unfortunately we had to cancel due to the pandemic. We had already defined some new locations, but these were not feasible due to travel restrictions. It was supposed to be the follow-up project to Baikal, a mixture of road movie and climbing story. In autumn 2021 we decided to fly to Iceland to look for new ice climbing spots. The team consisted of Dani Arnold, Martin Echser, Lukas Kusstatscher and Davide Guzzardi. The aim was to produce photos and video. As is well known, the landscape in Iceland is spectacular, but the constantly changing, sometimes extreme weather conditions in winter made the project even more special.

Red Bull Illume 2021 Thomas Monsorno 1 — © Thomas Monsorno

Which equipment did you take with you?

In addition to my camera equipment and my drone, I also had my new Leica Q2 (category winner prize) with me, which I had received from Red Bull Illume a few days before starting the trip. The Iceland project was of course the perfect playground to test this 47mp camera. I always had it with me at every location because it is very light and compact. The low weight was a great advantage on the sometimes long ascents. I also didn’t have to worry about the constantly changing weather conditions (snow, wind, rain, cold) due to the robustness of the camera. The 28mm lens was a great focal length for me, although there is also a 35mm, 50mm and 75mm crops mode. For me it is a perfect allround camera, which I will always have with me for future projects!

Red Bull Illume 2021 Thomas Monsorno 10 — This is one of the images Thomas shot with his Leica Q2. © Thomas Monsorno

What’s important to consider when shooting in such extremes?

When shooting in such extreme conditions, planning and equipment is of course very important. This certainly begins in advance, when you study the weather forecast through to choosing the right clothing and equipment. Some of the climbs are long, and the weight of the equipment means you have to be in good physical shape to keep up with the pro athletes. In most cases, the equipment is reduced to the essentials, so you can save a few kilos in weight. I always carry the batteries directly on my body to protect them from the cold.

Walk us through the creative process

The first step is always the selection of the location. If I find an inspiring location, then I think about what activity could be combined with a shoot here. The next step is then to contact an athlete to discuss the feasibility of the project. Then a team is put together (usually with a filmmaker, etc.) and the project is put on paper. At the end, the partners/brands will be contacted. The process of planning is always teamwork. It has happened that a global campaign has emerged from an initially free project when the brands have recognized the potential.

Red Bull Illume 2021 Thomas Monsorno 3 — © Thomas Monsorno

Why ice climbing?

There is something very fascinating about watching Dani Arnold ice climbing. Every movement is very considered, you have to be very strong mentally and physically to climb at this high level. In addition, there is always the cold, which certainly doesn't make it any easier to call up the full performance. Compared to other sports, the movements are relatively slow, which is often an advantage when taking photos, as the photographer has time to move and can shoot a route from many different angles and perspectives. I also find the element of ice very fascinating, as it is constantly changing. There are beautiful ice structures, the nature is just fantastic!

Where do you find inspiration for your work?

I usually find the inspiration for my work in nature and when researching on the internet. There are also numerous artists who I find very inspiring.

Red Bull Illume 2021 Thomas Monsorno 6 — © Thomas Monsorno

What was the reaction to being a Red Bull Illume category winner?

The feedback was really overwhelming. So many people have congratulated me, written to me and sometimes simply approached me, even if I thought they wouldn’t be that interested in photography. Personally, it was a very nice experience and in some way a confirmation that the path I had taken was the right one and that the work of the last few years had paid off. I noticed that Red Bull Illume has a very high status in the scene, which is noticeable on a professional level.

Anything else coming up?

After Iceland we flew almost immediately afterwards for a five-week project to the Maldives. At the moment I am at home in South Tyrol, where I will also spend the summer. A few local projects are planned here. We don't have any concrete plans for next winter, but in all probability there will be a new project with Dani Arnold and co.

Check out Thomas' website and follow him on Instagram for more fascinating imagery!

Red Bull Illume 2021 Gallery Underwater 1

This image by the Italian category winner Thomas Monsorno is exhibited in the shopping mall IPERCITY. © Thomas Monsorno / Red Bull Illume

From May 11 to 29, 2022, the 56 finalist images from the Red Bull Illume Image Quest 2021 will be exhibited in Padua, Italy, at the modern and fashionable shopping malls of IPERCITY and LE BRENTELLE. Both shopping malls are characterized by their bright ambiance and open architecture, and are well known for attracting locals and tourists alike thanks to the variety of Italian and international brands on offer. These exhibit tour stops in IPERCITY and LE BRENTELLE are part of our partnership with SES Spar European Shopping Centers which displays the winning images inside their premium shopping destinations across Austria, Croatia, Slovenia, Hungary and Italy.

The images are displayed on innovative 2x2 meter lightboxes provided by the German based manufacturer CCS Fabric Frame. This allows the outstanding quality of the images to be appreciated in a new way by audiences more used to seeing the images on a smartphone or computer screen. It also celebrates and honors the hard work and dedication of the photographers.

For your chance to view and appreciate the very best in adventure and action sports photography, head to IPERCITY and LE BRENTELLE shopping malls in Padua. The 56 images are shared across the two venues meaning you need to go to both to see every shot. The exhibitions are free to view and everyone is welcome during the centers’ regular opening hours. IPERCITY and LE BRENTELLE are easy to reach and are located off main roads, accessible by all means of transport.

Mondays to Saturdays 8:30AM – 9PM
Sundays 9AM – 9PM

So grab a gelato and enjoy a stroll through the impressive display of talent at the Red Bull Illume Exhibition while also taking in the great shopping to be had at that IPERCITY and LE BRENTELLE in Padua, Italy. The exhibition runs until May 29, 2022.

Here are the upcoming tour stops throughout the SES Spar European Shopping Centers if you can't make it to Padua.

Are you photographer or kayaker?

I am not a technically skilled photographer. I’m a kayaker completely focused on kayaking and I accept that I will make mistakes and miss a lot of shots and opportunities. There is a lot I don't understand about the craft. I research and buy equipment and ultimately I am around a combination of skilled athletes and incredible whitewater fairly often which makes things a little easier for me. When I want to shoot, I try to make as few mistakes as possible. Find a frame, try to get everything in focus...

What is the most difficult thing about shooting whitewater?

Having wet hands all the time in a wet environment.

Red Bull Illume 2021 Benny Marr 2 — © Benny Marr

Talk us through your prep?

I bring my camera with me when I go to the river. I try to make sure my shit is charged and the cards are formatted but I am usually forgetting something. Kayakers are often bringing cameras down the river with them in waterproof bags which provide a bit of protection for the gear. Sometimes we are running waterfalls and the cameras take the same hits that our bodies do so we need to protect them. I love a great photo and I try to observe and learn from the elements of how other people work so I will be motivated to move around on the river more to capture something that I and the kayaker will be happy to have to post, share, or sell – or have a memory of a cool moment.

pla21 0730040737801 25589 web — © Benny Marr

Do you prefer being behind the lens or in front of it?

I am way better at whitewater kayaking than I am at whitewater photography! It is better for me, career-wise, to be in the photo than to take the photo. We can make some extra cash selling photos but I am more stoked to be in a photo in the Red Bull Illume book than to have taken a photo which made it into the book. Nice for the ego either way!

Red Bull Illume 2021 Benny Marr 6 — © Benny Marr

You’ve kayaked the Zambezi. Why’s it special?

The Zambezi river is a live winding border between Zambia and Zimbabwe. The river falls around 100 metres over Victoria Falls and into the Batoka Gorge. As kayakers we have all known about and planned trips to the Zambezi for years. Just to be able to travel to Africa is an incredible privilege and experience. Too often taken for granted. Sitting underneath Victoria Falls every day for a month and running some of the baddest rapids on the planet, I understand that privilege differently because I've worked hard on the skillsets required specifically to spend time beneath the falls. It is unique to paddle through a canyon or gorge like the Batoka with such easy access. River Right and River Left provide ample opportunities for a kayaker with a camera to hop out to shoot photos or film something. While there are no hippos in the classic whitewater section because they don't survive falling off Victoria Falls, there are many crocodiles who have done just that. Small baby crocs survive the plunge and grow up in the gorge adding elements of curiosity and danger to the kayaker's journey every day.

Red Bull Illume 2021 Benny Marr 9 — © Benny Marr

Steve Fisher is a big inspiration right?

Steve Fisher was the best all-around kayaker on the planet when I was growing up. His career is still very relevant and impressive. When he was in his late teens or early twenties he went to the Zambezi River to work as a guide and video/photo kayaker. He and a group of kayakers living on the Zambezi started making videos and as a kid I devoured them. It influenced how I kayak, how I navigate rivers and how I see high volume whitewater and big lines.

Scott Lindgren was also an influence?

Years after the Wicked Liquid movies by Steve Fisher and Alex Nicks were out, Steve started shooting with Scott Lindgren. Scott brought together footage from around the world for the Burning Time movies and created some really beautiful work on the Zambezi River. It was a lot higher quality than anything we had seen from the area so we could understand the river better. Steve was peaking in his skill and sendinees in the big water as well. Excellent combination. Steve’s big water style affected me for sure and Scott being willing to invest time and money into quality equipment and kayaking movies was great for the sport.

When are the perfect conditions for shooting the Zambezi?

It is always good, rain or shine.

Check out the incredible behind-the-scenes video here!

Follow Benny on Instagram and check out his website to see more of his work.

The Swiss photographer and Red Bull Illume semi-finalist, Tino Scherer, takes us through his experience of shooting three projects with the Leica SL2. Tino’s known for his sports and lifestyle photography and he gives us an insight into what it takes to capture incredible images in different situations.

Heading into the mountains

The Schilthorn is a well-known, much visited mountain in the Bernese Alps, which rises 2,970 meters above sea level. Located at its peak is the Piz Gloria revolving restaurant, which Tino Scherer photographed at sunset from a helicopter. This picture was taken during a photo shoot for the Schilthornbahn AG train. Taking photographs from a helicopter demands concentration, precise planning and a steady hand – fortunately the Leica SL2’s image stabilizer helped counter the considerable shaking. It can also be cold but Tino was able to work the SL2 while wearing gloves, thanks to its design.

Out on the water with a Swiss Wakeboard Champion

In September 2019, Tino shot the Swiss wakeboard champion, Sam Lutz on Zurich’s Obersee. Perfect preparation is key for shooting action, but Tino also studied all the details for this project with great care: optimal lighting conditions at sunset, a Super Air Nautique G23, a boat that forms the perfect kind of wakeboard wave, and, of course, a boarder who can produce a spectacular trick at the perfect time. You need a lot of patience before everything comes together like it does in these pictures and a camera that does exactly what you have in mind helps a lot too. Tino is a photographer who, on principle, focuses manually, so the challenges in this case were great. He was taking pictures using a Summilux-SL 50 f/1.4 ASPH. The individual function buttons of the Leica SL2 proved very useful. With one of the two function buttons on the front side, which Tino used with the detail magnification to focus manually, it was possible to focus very precisely – even with a virtually fully open aperture and a very low level of sharpness.

Red Bull Illume 2021 Tino Scherer 6 — © Tino Scherer

Europe’s oldest cheeses

Tino Scherer then found himself in his home-country, Switzerland, where he photographed every one of Sbrinz’s 26 cheese types. The traditional Sbrinz hard cheese (AOP) is among the oldest cheeses in Europe. It is made by hand using traditional methods, primarily in the cantons of Obwalden, Nidwalden and Lucerne. The number of locations, the diversity of the landscapes, the different light conditions, the moods and even the motifs, were enormous. He took on these specific challenges using the universal Leica Vario-Elmarit-SL 24-90 f/2.8-4.0 ASPH. He was also able to capture razor-sharp, low-noise images with the Leica SL2’s high light sensitivity of 800-1600 ISO and was even able to produce cropped, different format images in post because of the camera’s sensor. In contrast to high-speed action, this shoot was all about capturing the slowness of cheese production and the individuals who dedicate their lives to it.

Red Bull Illume 2021 Tino Scherer 9 — © Tino Scherer

Whether you’re shooting portraits or action, on the move or indoors, the Leica SL2 is the perfect tool for the job. It’s one of the most advanced professional photography systems on the market and helps photographers them to capture award winning and incredible action shots.

Red Bull Illume 2021 Ydwer van der Heide 4

What happened with the accident?

I went foil surfing with two good friends in my hometown. It was a nice and slightly warm day during the winter with small waves and I was pretty relaxed and chilled. I took off on a wave and after a couple meters I fell and hit the bottom with my head. I could feel all my energy flow out of my body and for a second I thought I’d lose consciousness but I saw the light through the surface. I could only think, ‘keep your breath’. I stayed calm and heard my friends yelling my name. I couldn’t move my arms or legs and wasn’t able to turn around. At least I knew they spotted me.
I fractured my C6 and C7 vertebrae. In the hospital they repaired it and put screws in my neck from top to bottom to fix it. Because of the swelling I lost function and feeling up to C3 but after testing, the injury turned out to be incomplete. Paralyzed from the chest down, I had a long road of recovery ahead.

Red Bull Illume 2021 Ydwer van der Heide 5 — © Ydwer van der Heide

How has it changed your life?

Obviously it changed my life a lot. From an all year round traveling photographer and adventure enthusiast my life was suddenly back to basics. I was in bed, only allowed to sit in a wheelchair for a certain amount of time a day. I couldn’t feed myself and felt so many strange sensations in my body. In the beginning I couldn’t find the right way to lie in bed comfortably and I couldn’t explain to the nurses where to put my legs. Nothing felt right and it didn’t feel like my body. I completely lost my independence and freedom, something that was extremely important to me.
But slowly everything got easier. I was able to eat with a fork fixed to my hand, the time I spent in a wheelchair became longer. My life slowed down and it sounds a cliché but you start to appreciate different and smaller things. Suddenly that bit of sunshine on my face, that usually was so obvious meant a lot to me. I could really enjoy those little moments.

SI202105090456 news c Jarno Schurgers Red Bull Content Pool — © Jarno Schurgers / Red Bull Content Pool

When did your girlfriend persuade you to do Wings for Life?

After being in a wheelchair for four months. I knew the event and was involved as a photographer several times. I instantly said yes and wanted to roll 1km in my wheelchair. I impressed myself on that day by doubling this distance. Because my Spinal Cord Injury (SCI) is incomplete I’ve been lucky to gain some function in my legs, making it possible to walk a little bit with a walker. As I like to push myself I set a new goal for this year’s run. It’s a ballsy one but I think it’s possible. I want to cover a distance of 100 meters by foot and I know it won’t be easy. I’d like to encourage as many people as possible to join me on the 8th of May. It’s very important to raise money for the research of SCI. Because it is such a complex system and even 1% improvement can make a huge difference in our case. I think it’s also important to create awareness that you shouldn’t take life for granted and let people realize that with the right mindset and will you can reach incredible goals.

Check out this video to see Ydwer talking about his goal in this year's Wings for Life World Run.

How do you manage to stay optimistic?

I’m very positive minded and although some days are tough I try to explore a whole new way of life. I appreciate other things and focus on what I’m still able to do and not so much on what I can’t.
In order to stay away from negative feelings, I started doing a lot of meditation. It taught me that those feelings have a place and that I’m allowed to feel bad sometimes. But it also taught me to turn those feelings into something positive. If I have a bad day it usually is because a couple of things are not working out. Talking about it or doing something helps me a lot. Accepting that it is like this at the moment but tomorrow is a new day with new possibilities works for me. I always like pushing myself and setting goals, that definitely didn’t change. I just have to find my new margins to keep those goals realistic.

Red Bull Illume 2021 Ydwer van der Heide 7 — © Ydwer van der Heide

Do you still take photographs?

I can’t handle the camera as before so I went back to the basics and realized why I actually liked taking photos. It wasn’t about that photo in the end but it was more about the whole process. It was about being out there and letting go. It became some sort of meditation to me. I started taking photos with my tablet resting on my lap and I just took photos of the people around me. At some point I started using an old Leica M9. For me it really helped to have a camera with minimal functions. I did a pre focus on my subject and set the timer. I pressed the button and had 12 seconds to take a deep breath and get the camera in front of me and get the shot. Sometimes I just fell forward, I was totally out of focus or didn’t have the right settings. But funny enough these are my best photos so far. They were interesting in movement, color or composition and actually told my story. Obviously I’m striving to get better but if you put those photos in a timeline they tell a great story on its own. I’m very fortunate with what my body can do and I think I will never forget why I actually love photography.

Has your relationship with photography changed?

I look differently at photography and photographers. Where I always tried to get that perfect shot in the past it’s more about the moment now. I think my photography is better now than it was before. If I could have the same knowledge without this experience it would be insane, but that’s just not how it works. I’m also working on my first coffee table photo book. It’s been a beautiful process so far and I love to give something to people that they can touch, feel and smell in this fast and digital world. I started digging through all my hard drives and realized how incredible my journey has been so far, the amount of adventures I’ve been on traveling around the world with friends.

Run for those who can't!

On May 8, 2022, the start signal will sound for the 9th annual edition of the Wings for Life World Run. You run, walk or roll with thousands of people around the world at the exact same time. The unique race has a moving finish line in the form of a Catcher Car, which begins its pursuit 30 minutes after the start, passing runners and wheelchair users one after the other until the race is over. And you'll be doing all that running not only for yourself but for a good cause. 100% of your entry fee goes into spinal cord research and will help to find a cure for spinal cord injury.
Participants have the option of running together in large groups at one of the seven Flagship Runs or anywhere they want with the help of the Wings for Life World Run App. Due to its unique Audio Experience, virtual participation has become a veritable live experience. Personalities inform, motivate and entertain participants throughout their run and thus make the Wings for Life World Run unique and engaging. All information and how to register at wingsforlifeworldrun.com.

Want to support the good cause? Sign up now and run for those who can't at the Wings for Life World Run 2022!

SI201905050791 news c Lukasz Nazdraczew for Wings for Life World Run — © Lukas Nazdraczew / Red Bull Content Pool

Red Bull Illume 2021 Exhibition Hangar 7

The goal of Red Bull Illume is to shine a light on the unsung heroes behind the lens, and the Global Exhibit Tour is one of the ways we bring these incredible images to the world. It’s an exhibition where everyone gets to see the winning images lit up in full grandeur. Seriously, it just feels different when you see the shots illuminated on 2x2 meter light-boxes. But what does it take to bring an exhibition like this together?

Well, we made a video showing you the entire process, from setting up the lightboxes inside the extraordinary Hangar-7 to running and capturing the exhibition’s grand open-ing night. Luckily, we had the Lenovo Yoga 9i PC, because it can switch between PC, tablet, and tent mode, we could check the layouts wherever and whenever we needed.

With all the images lit up and ready to inspire, it was time for our guests (and the event photographer) to arrive! Every event photographer can tell you that the most important thing to have when capturing a live event is a powerful set up that lets you upload and edit on-the-go. The Lenovo Yoga 9i PC has got improved color accuracy and ultra-vivid visuals, so our event photographer could edit and share as the action unfolds.

Partnering up with a brand that believes in empowering creatives, like Lenovo, is important. This isn’t just because their computers are amazing, but truly because they’re innovating computing technology that enables a more inclusive and inspired world.

Find out what it looks like to set up a Red Bull Illume Exhibit Tour in our latest video and definitely make sure you find a tour stop closest to you! The exhibition in Hangar-7 in Salzburg, Austria will be on display until May 8, 2022.

Jordan Manoukian is an adventure sports film maker based in Chamonix, France. He follows mountain athletes all over the world, shooting commercials, running, paragliding, and getting involved in all things alpine. ‘Out of Frame’ is his first movie, aimed at showing what it takes to get one shot, following Mathis Dumas and the athletes on their journey to the heart of the Mont Blanc massif. Want to know what you need to be an adventure and action sports photographer that stands out? Jordan Manoukian’s got a pretty damn good idea.

Why did you create your film “Out of Frame”?

The purpose of this movie is to show the process of taking one photo in the high mountains. It shows the behind the scenes of an extreme photographer and daily life of Mathis Dumas, an athlete, high mountain guide and outdoor photographer.

"Through social media, we’ve seen a lot of outstanding photos around the world, but we have also lost the ability of really looking at them."

What inspired you to make the movie?

I’ve always been inspired by people who take photos in the mountains. That’s maybe why I’m doing this job today. Managing the shoot, getting in position in tricky places and following athletes into the action. I really wanted to show a behind the scenes of mountain photography and dedicated this movie to the shadow people of our industry that push outdoors, showing the beauty of our mountains with a camera in hand, photographers, athletes, filmmakers, and contents creators. Mathis and me had this idea of opening a new high-line in Mont Blanc massif and capturing a unique photo to show the whole process, from organization/logistics to getting the shot. Through social media, we’ve seen a lot of outstanding photos around the world, but we have also lost the ability of really looking at them, searching for details and appreciating their value. I guess this film shows how hard it is to only take one shot.

Red Bull Illume 2021 Jordan Manoukian 4 — "I define myself more as a filmmaker." © Jordan Manoukian

What do you enjoy most about taking pictures high in the air and, in general, about outdoor photography?

Photography is about sharing and catching perfect moments. Taking pictures in high mountains is thrilling, you have this whole technical aspect of being up there and checking the itinerary. Then, you need to direct athletes and focus on the subject you want to shoot.

What is it like to produce your own movie? How is it different from action sports photography?

I define myself more as a filmmaker, I feel like you can share more emotions through the medium of film. I come from commercial productions and action sports photography, I usually receive a brief from a client and go and shoot that. You can’t really do 100% what you want when clients are involved and that’s normal because you need to respect their needs. Producing your own movie is totally the opposite because it’s a personal project, you start from scratch, creating the whole story, everything is possible.

Red Bull Illume 2021 Jordan Manoukian 12 — Sharing and catching the perfect moments is what it's all about. © Jordan Manoukian

"Doing personal projects you are passionate about is a great way to develop your own identity."

What does a photographer need nowadays to stand out from the crowd?

When it comes to mountain photography, the new generation needs to be versatile and creative to be able to stand out from the crowd. They need to be able to move as fast as the athletes in several sports and be able to master new technologies. Photographers always need to be on the run, capable of creating quality content in a short time period without disturbing the athlete.

What are your favorite locations for your photo projects?

I live in Chamonix, France, so my backyard is already pretty awesome to explore and take photos in. Nature at my home is astonishing, the whole valley is vertical with the best viewpoints for mountaineers and photographers. You can find pretty much all types of landscapes and playgrounds. I usually love going to South America, like Chile, Peru or Bolivia. You can find a real energy that is difficult to recreate elsewhere, meeting locals and taking the time to appreciate the moment.

You can watch the official "Out of Frame" trailer here!

Follow Jordan @jordan_manoukian for more mind blowing images and visit his website to see his other projects!

You were the youngest finalist in the Red Bull Illume Image Quest 2010, how did that impact your career?

I was a 19-year-old kid, so that happened pretty much at the start of my path as a photographer. I‘d say most of all it gave me some kind of confirmation that chances were quite good that I was doing something right.Mostly it gave me confidence and motivated me to keep going.

Red Bull Illume 2021 Silvano Zeiter 1 — © Silvano Zeiter

What kind of projects do you work on the most? Any criteria these projects need to fulfill?

I mostly work with clients in sports and fashion with preferably lots of creative freedom. I want to be able to stand behind my work with/for them, as well as behind the clients’ philosophy.
The process of working on a project is just as important to me as the actual outcome of the work. Therefore, having fun and inspiring people around me is crucial to me.

Red Bull Illume 2021 Silvano Zeiter 3 — © Silvano Zeiter

What project are you the proudest of and why?

That would be my latest project called ‘Poly’ for sure. It’s a body of work that consists of three flip books, three Polyscopes, a curated collection of exhibited prints and an audiovisual excerpt from the feature film Chroma with Severin van der Meer. Part of the excerpt was a finalist in Photo Story category of the Image Quest 2021.
Having worked on ‘Poly’ for the past two years, it has by far been my most consuming and devoted project yet and I‘m forever thankful to all the dedicated people who helped “Poly” come to life.

Red Bull Illume 2021 Silvano Zeiter 7 — © Silvano Zeiter

Tell us a little bit more about the exhibition

Poly, the exhibition, opened its doors in early November at the Chroma Premiere Weekend at the Riders Hotel in Laax, Switzerland. It was an opportunity attendants could experience the whole body of work in full and basically what all the work led up to. The books, the Polyscopes and the movie were on display together with a collection of 16 curated prints. The prints were supposed to give the spectator an opportunity to halt and internalize the matter statically in opposition to the fast and animated nature of the books, the Polyscopes or the movie. By integrating the photos in the film, we wanted to not only add another layer of media to the movie, but also put them in opposition to traditional film, based media and thus potentially reveal the advantages and disadvantages of both still and moving images. It was very important to me that I was able to have the photos printed and on a wall as that’s where they ultimately belong.

Red Bull Illume 2021 Silvano Zeiter 6 — © Silvano Zeiter

How do you capture the energy and action in your images?

I‘ve been shooting follow- and lead-cam with snowboarders almost my whole career. I think it‘s a good tool to show the dynamics and motion of the seemingly simple moves like a turn, a butter or an ollie which also makes it somewhat relatable to most people. It gets you to angles that just wouldn‘t be possible when shooting static. Through the years, my shutter speeds got longer, which allowed me to pull the spectators into the action even more and make them feel part of it themselves.
Of course, as you have to be close to each other at high speeds it comes with a certain risk. You have to focus on the terrain, your riding, your buddy‘s riding and handling the camera all at once. A high level of mutual trust between the photographer and the rider is crucial.

Red Bull Illume 2021 Silvano Zeiter 2 — © Silvano Zeiter

What do you need to consider when shooting adventure and action sports?

Safety of course is an important aspect that‘s to be taken seriously. Being respectful and appreciative to be given the opportunity and the trust by nature and the people around you to do what you do is just as essential to me.

What’s the dream shot you want to nail?

I can‘t say there is one. If there was, I‘d just go out and do it. But seriously, in order to keep the drive and motivation to keep creating and push my work and myself forward, I try to stay openminded and tap every source of inspiration. I try to go with the drift of things and to look at creating as a process with many layers. This way I trust that “dream shots” will pop up along the way without having to look too hard for them.

What advice would you give to up-and-coming photographers?

I think Colin Wiseman wisely nailed it when he said that just simply being nice went a long way. Frankly, nobody wants to work with assholes, so just not acting like one will pay off. I personally would add authenticity as being just as important to this.

For more inspiration follow Silvano on Instagram @silvanozeiter or check out his website!