So Erin, how's life?

Things are good. I am currently in a small abandoned mining town north of Whistler with some of the best terrain in BC. I am working on a sweet environmentally conscious film with Marie France Roy for Transworld snowboarding. We have a rad crew and it’s dumping so yeah - things are good…really good.

You started an online video series right? How did that come about?

I wanted to show the average person what it takes to get the photos that they see in the mags. I grew up in the suburbs of Toronto far away from the mountains, so people back home have no frame of reference for what I do. As a result, when they see my work there is a disconnect and they don’t relate to the images in the same way. The goal of the series is to provide context in order to fill this disconnect so that everyone can value and appreciate my photos.

Any favorite moments from creating seasons 1 and 2?

Alaska was a highlight for sure. Over the years I had had 8 different offers to shoot heli-boarding and all of them fell through for a variety of reasons. Alaska ended up being my first time in a helicopter and it was with a crew that pioneered filming in the area with some of the best snowboarders of today; legend Nicolas Muller, Kimmy Fasani and Manuel Diaz. It was a dream trip that I never thought would actually happen but it did. It is the focus of episodes 5 and 6.

What are the most challenging aspects of creating the series?

The editing and music rights, for sure. I mean, some shoot days can be a lot because I am shooting photos, building a story and making sure I get enough footage to make the storyline work, all while actually doing what it takes to get to the locations. But for me editing everything together has definitely been the biggest hurdle.

How does presenting a video series help a photographer?

I don’t know that it does. It is just something I have always wanted to do and now with the accessibility of filming and how much video content is being consumed it seemed like the perfect time to start doing it. Ultimately though, my goal is to inspire people to get out there and experience epic adventures and mind-blowing locations for themselves. They say that when people have a connection and passion for something, they are more likely to protect it. For me if the series can inspire even just one person to get out there and really experience and document nature for themselves, then it will be a success.

Action sports photography is a largely male-dominated industry... has this had any impact on how you approach your career?

That’s a tough question because I have no idea what it would be like if I was one of the boys. I just always make sure I do everything I can to produce the best photos possible, that the people I work with are beyond stoked on them and that we have fun doing it. Other than that, I have just accepted that my skills will always be second-guessed and I will always have to prove myself - but whether that is different to anyone else I have no idea.

Any female action sports photographers you admire?

There are definitely not enough female action sports photographers but Robin O’Neill is a ski and mountain bike photographer out of Whistler and she’s so sick. Her photos are insane, the color she brings into them and her use of light is amazing.

What have you learned from shooting action sports?

Wow, I’ve learnt so much. By shooting backcountry snowboarding I have learnt how to be in the mountains and how much respect you have to have for them and ‘mother nature’ in general. I have also learnt how to overcome challenges on a daily basis. But the biggest thing I’ve learnt is that other people are always going to tell you that things are impossible or too gnarly, but in reality other people don’t know sh*t. Those are their limitations; you can decide what’s possible for you.

Any words of wisdom for aspiring photographers in the action sports world?

Just do and keep doing it. If you love it, no matter what happens every shoot is worth it.

Want to see more from Erin? Head over to her website, Instagram, Facebook and Twitter, or check out her web series.

Read the latest stories

We’re back and ready for even more action with a new edition of Red Bull Illume Image Quest - the adventure and action sports imagery contest that shines a light on the hard work and creativity of the content creators capturing the passion, lifestyle, and culture within the scene. The contest returns in 2021 for its sixth edition with submissions open from March 01 to July 31, 2021, and is free to enter on redbullillume.com for everyone that has a passion for sharing moments that inspire the world. No matter if taken by a professional or amateur - we want to see all the stunning adventure and action sports images out there.

A new year full of exciting plans for the 2021 edition of Red Bull Illume Image Quest. Make sure to take note of all the important dates and put them in your calendar!

There will once again be 10 categories to enter, which will be announced very soon! There’s a category for everyone and you can submit on redbullillume.com when the submission phase opens. Keep an eye out for the announcement as there are sure to be some new ones that will spark your imagination.

So many epic reasons to enter

The international judging panel will select the finalists, category winners and overall winner. Not only will you receive amazing photographic prizes, but also take home the grand title of being an official Red Bull Illume Winner and be showcased during the Winner Award Ceremony. On top of that, your work will be admired by people all over the world, earning you the kind of exposure that can shift your photography to the next gear.

The winners will be awarded with trophies and amazing photographic prizes.

Outdoor exhibition at the Winner Award Ceremony 2019 at LUMEN, Kronplatz, Italy

It’s time to get your entries ready because now is your chance to take your place as one of the world’s best adventure and action sports content creator! Also follow Red Bull Illume on social media to stay updated.

Photographer: Jeremy Bernard Red Bull Illume 2016 Category: New Creativity Athlete: Nicolas Vuignier Location: Zinal, Switzerland

Latest stop of our Exhibit Tour at Generator, a trail-blazing hospitality brand. They have partnered up to bring the Red Bull Illume Exhibit Tour to sunny Miami, USA, from December 2 to 15, 2020. The Top 60 finalists from Red Bull Illume Image Quest 2019, selected by a panel of 50 esteemed judges from a selection of 59,511 submissions. All the imagery is illuminated on massive 2 meter wide lightboxes, giving the exhibition a special feeling; enhanced further by the totally unique setup throughout the spectacular Generator Miami.

The next stops will be:

ZIMBAPARK, Bürs (AT) Januar 13 - Februar 09, 2021
IPERCITY, Padua (IT) March 01 - March 13, 2021

It doesn’t matter if you're an aspiring photographer, a lover of nature, or just a shopaholic open to inspiration, these images will take your breath away.

Trust us, you don’t want to miss it!

Images © Mike Butler / Generator

2-time Red Bull Illume overall winner Lorenz Holder and COOPH partner up for a one of a kind collaboration

Our partner COOPH was started to recognize and support people who love photography and their latest collaboration is a true testament to that. Together with Lorenz Holder, one of the top action sports photographers out there and multiple Red Bull Illume winner, COOPH designed a limited-edition cap, made to help Art Meets Education, a photography and art program striving for a better world.

Art Meets Education is an awesome organization that gives children from financially disadvantaged families in the Philippines a chance to pay for school with their own photography. They provide the kids with the gear, the lessons, and the mentorship they need; thereafter, the kids actually get to exhibit their extraordinary photographs and sell the works of art to help fund their education.

"It is very important to do something good with this collaboration and the best way to do that is to support Art Meets Education."

It’s a cause that is special because the children open the doors to a new life themselves. This gives the children a sense of self-confidence and pride in what they achieve, both in and out of school.

“Over 260 million children worldwide do not have access to education. Together we will make it possible for children to visit school for 12 years. How? Using photography.”
– Art Meets Education

Mary Denise, age 8, makes a photograph near her home in Marikina City. © Art Meets Education

COOPH decided to team up with Lorenz Holder, to create the limited edition COOPH x Lorenz Holder Cap for this cause. Each hat sold will give a child 4 months of school because every cent will go towards Art Meets Education. There are only 140 of these caps available which will be sold online at the COOPH Store for €39. The cap is perfect for everybody, or as a gift for your loved ones, and is an even greater gift for the future photographers in the Philippines.

“I’m really happy how everything tuned out at the end. The cap has now the perfect fit and it just looks the way I always wanted. On the other hand, it is very important to do something good with this collaboration and the best way to do that is to support Art Meets Education. I really hope we can provide the children with many more months of school.”
– Lorenz Holder

Two-time Red Bull Illume overall winner and 2019 category winner Lorenz Holder with some of the children artist's photographs.

To purchase a COOPH x Lorenz Holder Cap and support Art Meets Education, visit: store.cooph.com.

Check out more about Art Meets Education here.

Follow Lorenz Holder on Instagram or check out some of his outstanding artworks.

Designed together with Lorenz Holder every cent of these caps goes towards helping these kids open the door to a new life.

Grant shares some of his most epic images he took over the years and talks us through the story behind each shot.

How do you prepare for a shoot in the snow and how long does it take you to get ready for it?

After shooting skiing full time for the last 20 years, I have developed a pretty efficient and organized system, where everything has its place. So, from the time I wake up till the time I’m out the door heading to the mountain is only 30 minutes, for international trips I can be fully packed in under an hour, which is important when I spend most of the winter chasing snow.

What does a typical winter season look like for you? Do you have a set schedule?

While the challenges of COVID will make this winter a bit more interesting than usual, my plan is to do the same that I always have, and that’s to remain flexible to follow the conditions. Just like when one place doesn’t have snow, and another does. COVID will probably also dictate a bit of where we go and when we go. Luckily, most of my clients work with me on a seasonal basis so I have the flexibility to take advantage of the conditions instead of having to be at a certain spot on fixed dates.

Bryce Phillips skiing powder at night under star trails in the Alta backcountry — Skier Bryce Philips and I did this shot up above the Alta, UT ski area starting around midnight. We didn’t get back to our rental car until something like 4AM, maybe even later. When we arrived at the car, we found that we got a parking ticket for parking overnight, but it was well worth it. © Grant Gunderson

skiing at Revelstoke Mountain Resort — Early season in Revelstoke, BC. It is one of my favorite areas to shoot early season, as they tend to get a lot of snow and the light is usually really cool then too. Skier: Dane Tudor © Grant Gunderson

What are your plans this winter then?

Luckily it is forecasted to be a relatively strong LaNiña this winter, which tends to favor my home resort of Mt. Baker, WA (my first year here was a strong LaNiña and we sent the world record for snowfall that season). So, my plan is to mostly stick around here and then, when conditions are right, head out and shoot at a variety of other ski areas in the US. So, mostly focusing on the US this season, but if the boarders open, I will be ready to take advantage of that and fingers crossed get to Japan, Canada and Europe, but I’m not counting on those trips happening like I have done in previous years.

What’s one winter shooting that stuck in your head for whatever reason?

My first season at Mt. Baker was the 1998-99 season. We got so much snow, due to exhaustion from skiing every day we got to the point where we said, if it doesn’t snow a foot overnight we are not skiing tomorrow, then it would snow a foot the next day and we would go skiing. Then we said we wouldn’t ski unless it snowed 2 feet overnight, and it did, finally we said if it didn’t snow a full meter overnight we wouldn’t go skiing the next day, and then it did. The only two times I saw the sun that season was in late April.

Sam Cohen, McKenna Peterson and Guide Monte Johnston heli skiing in Bella Coola — Bella Coola, BC, is an incredible location. They have the world's largest heli ski tenure, and the runs start in the top of the alpine and run all the way to the ocean below. Skiers: Sam Cohen, McKenna Peterson and Guide Monte Johnston. © Grant Gunderson

Zack Giffin skiing at Mt. Baker WA — Skier Zack Giffin and I shot this at home at Mt. Baker after a great day of skiing powder. We then had a pretty long ski tour back to the cars afterwards but it was worth it. This shot is also the reason why you will always find a very bright head lamp in my camera bag at all times. © Grant Gunderson

Any essentials you always have with you on a shoot?

Avalanche equipment and good radios are always at the top of the list. These days you will also find a thermos of warm tea, glove liners and hand warmers in the camera bag. The most important thing though, is good company. I always tell the athletes if we are not laughing and having a good time then we are doing it wrong.

How do you manage your gear when you're on a shoot?

When most people lift my camera bag, they tend to think it's pretty heavy, but I have become accustomed to it over the years. I like to carry enough equipment, so I am always prepared to get any shot as the mountain environment is always changing, you never know exactly what you are going to be working with. If we know we are working in certain situations, for example Heliskiing in Alaska, then I tend to bring some additional bigger glass as well as a harness and a setup for shooting doors off of the helicopter.

Adam Ü and Duncan Adams ride the double chair at the Seki Onsen ski area on the deepest pow day of there lives — To me, nothing encapsulates the soul of skiing like old double chairs on big powder days do. Maybe that's because it's what I grew up with. This shot was from my first ever ski-trip to Japan and was the deepest day any of us had ever skied. © Grant Gunderson

How do you capture every moment of action and don't miss anything?

When I was younger, I tended to gravitate towards and focus just on the big action moments. However, over the years I’ve gained enough experience that I can now predict when those cool in-between moments are about to happen so I am ready for them. Especially those ones that happen candidly after the athletes think the camera is back in the bag.

Elyse Saugstad skiing in the Mt. Baker backcountry — A hand full of days before this shot was taken, skier Elyse Saugstad had just survived a massive avalanche at the Stevens Pass ski area that killed 3 people. So we where just out for a mellow day of ski touring and ended up finding some great light. © Grant Gunderson

What do you have to consider when skiing and shooting in the backcountry?

The most important thing when working in the backcountry is safety. It’s good to stack the odds in your favor and regularly practice your avalanche and rescue skills, hopping that you will never need to use them, but when you need them you are ready. But it’s even more important to make sure that everyone in the crew knows that it is 100% okay to walk away from a terrain feature and that there is never any pressure to push it beyond what they are comfortable with. There is never any reason to push it with avalanche conditions. The mountains will always be there and if you try to force it when it’s not the right time you will eventually end up paying the price for it.

MArk Abma skiing at Mt. Baker — I was on a road trip chasing powder around the Pacific North West with skier Mark Abma, when the forecast changed. With Mt. Baker unexpectedly getting a big dump of snow overnight. We raced back and got there just in time to catch the last of the day's light before the sun disappeared behind table mountian. © Grant Gunderson

Is skiing your favorite sport to shoot?

Definitely! Skiing has been my passion ever since I could remember. I do love shooting biking as well, but I limit that a bit after shooting skiing full time all winter, I try to keep summer on my bike mostly for my own personal escape.

How did your relationship with photography begin?

I’ve never had any formal training in photography (I was sent to college and graduated with an engineering degree that I have never used). I started out in high school just taking photos of my friends skiing and it just snowballed from there. Luckily most of my friends were quite good skiers so by the time I started college I was already having some success with clients and magazines buying my images, which afforded me the opportunity to go to more exciting locations and slowly build up my arsenal of photographic equipment.

KC Deane, Adam Ü, Carston Oliver, and Johnny Collinson walking through a tunnel at Myoko Akakura Ski Area/Tsubame Onsen, Niigata, Japan — One of my favorite areas of Japan has these fantastic ski runs off of the backside that drop you down to this isolated mountain village, where the only way in and out is this tunnel. We went back a few years ago, and tried to do the same, but there was so much snow the tunnel was fully buried on both ends! © Grant Gunderson

How do you make your images unique?

I am always asking myself, how do I shoot this in a new and different way? Whether it’s trying a new angle or combining photographic techniques in different ways, I’m always trying to experiment with something new to keep it fresh.

What advice would you give to someone who's just starting with outdoor photography?

Stay true to yourself and work on developing your own vision for what you want to capture. From day one I have always told myself that as long as I create images that inspire people to want to go and spend times in the mountains, I will be successful. 20 years later that’s still true and is still my guidance, so don’t overthink it.

Chris Rubens skiing at Mt. Baker — This image was taken in the midst of storm skiing while a big pacific cyclone was hitting the Mt. Baker area and leaving a ton of snow. It was snowing so much that day I ended up ruining three camera bodies! © Grant Gunderson

Where can we find more of your work?

On my Instagram and on my website. You can also find my images in most ski and outdoor publications globally.

Wiley Miller skiing at Mt. Baker — The first day of the season I badly broke my ankle and completely tore every ligament. Not wanting to totally miss out on the season, I would cram my mangled foot into a ski boot (its kinda like a cast I guess) and do my best to limp around following thew crew as best as I could. This shot of Wiley Miller was from one of those days. © Grant Gunderson

In this Viusal Q&A Geoff shares a few of his incredible images (including personal favorites) and the story behind each one. He also talks us through his most challenging shot so far!

What's your style of photography and how did it develop?

Freediver Andrew Ryzebol diving alongside a massive iceberg in winter of 2019 at Little Cove, Ontario, Canada — © Geoff Coombs

My style is constantly evolving and I would describe it with words like surreal, dark, and imaginative. My photos from five years ago look vastly different than they do now as my skills have improved and my style has changed. Over time I naturally gravitated to creating photos that evoke emotion, surreality, and mystery – photos that have a “wow”-factor and make people take a second look.

Why are you passionate about photography?

Andrew Ryzebol freedives beneath a vast expanse of ice in Georgian Bay, Ontario — © Geoff Coombs

I love photography because of the challenges and creative expression it brings. Creating images that stand out from the crowd is hard but rewarding. The constant desire to improve and perfect my craft is something that keeps me moving forward. That desire for perfection, while unattainable, motivates me to think of new ways of capturing the world. Creating images to not just satisfy me, but also to help brands communicate their product and mission in a surreal and inspiring way is a unique approach that I strive to take on every production.

What inspires you?

I love seeing other photographers’ work and creativity. Seeing what they create inspires me to constantly improve my own work and never settle. Discovering new locations or seeing how light can make a familiar place look new is also inspiring.

What captures your attention immediately?

Seeing something new for the first time - whether it's through another photographer's work or when I'm out in the field and come across something special and unique.

What's your motivation to dive in freezing cold water and how did your relationship with the sport begin?

Andrew Ryzebol swims next to large sheet ice in Georgian Bay, Ontario — © Geoff Coombs

I live central to the majority of the Great Lakes and smaller lakes in the Muskoka region of Ontario. I have always loved the underwater world. As a kid at my family cottage I would copy the big wave surfers of Hawaii by rock running on the bottom of the lake (holding a rock underwater and running along the bottom on one breath). I would swim and wakeboard as much as I could, so I was always comfortable around the water.

I dreamt of diving in the Caribbean often when I grew up, and when I was 22, I finally did. After that trip to the Bahamas I was obsessed with learning how to freedive. Little did I know, some of the most beautiful freshwater diving in the world was only a few hours away from my hometown. When I started freediving in Georgian Bay and Lake Huron, I knew the potential of winter images could be one of a kind. I knew it could provide the potential for my own unique voice in a world full of repetitive content. So, my best friend Andrew and I gave it a try and the images that we created were game changing in my career.

After five years of ice diving, I am still motivated by the physical challenge, the raw beauty, and the simple tones that lie beneath the frozen surface. The ice is always changing, and every dive is different, which adds to the allure. I am always wondering what we might see under there, and how I can create even more impactful images.

What are the biggest challenges when shooting underwater? Any tips?

One of the biggest challenges of shooting underwater is finding the right angles to shoot from. When you're on land you are essentially working in two planes of motion. When you're underwater the game changes and you're free to move in all sorts of ways. I photograph everything underwater on one breath while freediving as well, which is another challenge. Maneuvering the camera while holding your breath and swimming under a frozen surface requires a lot of practice, mental calm and physical skill.

As for tips - it's important to be comfortable underwater without a camera before you try to go underwater with one. Once you're comfortable and confident, bring the camera under and try to find new angles and experiment with different focal lengths. On land the best times to shoot are obviously when the sun is lower in the sky. But underwater, it's generally the opposite as the higher the sun is the more it will penetrate the water and create more light to work with.

Where's your favorite location to shoot?

Andrew Ryzebol freedives in Georgian Bay, Ontario — © Geoff Coombs

My favorite location is Tobermory in Georgian Bay and Lake Huron, which is where I shoot most of my underwater images. The water is clear, blue, and cold. Exploring the vast amount of wrecks and frozen icebergs in winter is an adventure. A very close tie would be Exuma, Bahamas. The water is the same clarity and almost the same colour as the lake, but it also offers abundant sea life, warmth and unique beauty.

What's the most rewarding image you took and why?

That is a tough one, but I think one of the most rewarding images I took was this image of my friend Andrew as it allowed me to make it to the Red Bull Illume Image Quest 2019. The conditions were also beautiful this day - the water was incredibly clear, and the sun was setting over the thin ice which made the purple hues come to life. Combining the low light, the shipwreck, the ice, and a freediver into the frame made it a compelling and interesting shot that I'll always remember.

And what was the most challenging one?

The most challenging image I have ever shot would have to be this one. It is a shot of my two friends holding hands floating in the ice hole and looking down. While the image shows a surreal world and beautiful textures, it doesn't show the raging snowstorm that was taking place above the surface. The wind chill and whiteout conditions were making it very difficult to stay warm, and water would quickly freeze over our masks in between dives. But despite the discomfort it was worth it. It's one of those situations where you look back on and have fond memories of, but in the moment it is a tough grind and you just want to get warm.

Favorite image you took this year?

This image would have to be my favourite from the year because of the simplicity, color, and what it means to me. This image was shot in April during lockdown, and it summed up what I was feeling, and I'm sure what most were feeling at that moment. When I view this image themes and words come to mind like isolation, uncertainty, and hope for the future. It also gives feelings of wonder and mystery, which tie in to the reason why I started underwater photography.

Find more of Geoff's work on his Instagram account or on his website!

How would you describe your style of photography?

I don't know if I have a style yet, I'm still a young photographer who tries to find himself and I prefer to let people describe me however they want. But I do my best to highlight the earth, the kindness of human beings and the simple nature of these objects.

What makes a "perfect" image to you?

When the image turns out exactly like I imagined it beforehand. For me that's when the subject and nature become one.

The location of the image you submitted to Red Bull Illume is pretty cool. How did you find it?

Ironically, it was not very difficult at all. Germain, the athlete in the image, lives near the spot, so we already knew the location, how to enter it, and the fact that at a certain time the sun will cast a shadow on the wall! But it was really cool to shoot and somebody even stopped to watch us and we had to explain the whole parkour thing.

Where's your favorite spot to take images?

For now, it's in the city. I don't have a particular favorite spot because parkour can bring you to a lot of different places. There's always a location you move in, no matter where you are. But locations with different heights are great because then you can shoot new and interesting perspectives.

How do you find new, undiscovered and stunning locations?

I often work in collaboration with the athlete. Since I do parkour myself, I know where to move, climb and jump. But the physical and mental aspects are not the same for everybody. When I see a spot, I ask the athlete first to see if he feels comfortable performing at the location. I don't plan any action before, I prefer to improvise and decide in the moment. It's always better when you start shooting without any expectations.

What exactly are you looking for when you search new places and locations?

I always lift my head up and look for heights in which the athlete can move smoothly. And it's always better when the location provides unique light conditions.

How do you present well-known places in a new and interesting way?

Parkour makes you able to move everywhere and it makes you see places in a different way. So, in a well-known place you can always add something fresh with these kind of movements.

If a place is very crowded, e.g. with tourists, how do you keep the people out of your image?

By changing the perspective and playing with heights. If there are loads of people I'd have to adapt to the situation myself. But I'm quite good at that since you always have to do that in parkour anyways. If I have to climb up somewhere to get a new angle and people out of my vision I will definitely do it!

How far would you go to get the perfect shot in the perfect location?

I'm not sure if I can say that, but I won't wait for permission if I want to go to a specific place, haha. Sometimes you can't wait on people to do what you want so you have to take matters into your own hands. If you take care of the places you go to and don't leave any waste behind, people will know that you are not here for any trouble.

Do you have some tips on how to find new spots and locations?

The best tip that I can share is to let things happen and to open your eyes - sometimes awesome locations are right next to you. But you won't see them if you don't look around. Of course it always depends on the image you want to take, but in my case, I just walk around the city and try to be hyperaware of everything. And don't forget, anything is possible as long as you haven't tried it!

Where can we find more of your work?

Just follow me on Instagram. I just moved to Paris, France, and can't wait to shoot at new locations. More photos of urban sports and parkour are coming soon!