Creative duo Mike Campau and Tim Tadder recently created a series of commercial advertisements with sports athletes using CGI to create compelling effects.
As a concept, it is fair to say that the team nailed it with the final execution. Photography purists may be dismayed, but it’s hard to disagree with the fact that CGI creates infinite possibilities –and the eye-catching effects are what many clients will be looking for. The shoot was for tablet and phone case maker Lifeproof.
You can watch the full studio BTS video of the Lifeproof shoot here, and see the final results in the gallery.
(Thanks to Mike Campau, Tim Tadder & Lifeproof for permission to post the images)