It’s true that thanks to social media, an image can travel around the world instantly – but an exhibit like Red Bull Illume takes a little bit more time. That said, we’d like to think it has a little bit more impact. It’s Tokyo’s turn up next when the 55 finalist images of the Image Quest 2016 make their way to the Akasaka Sacas commercial complex for April 18 – 27*. The venue is in one of the city’s most illustrious neighborhoods, adorned with cherry blossom trees and right on the doorstep of the TBS Broadcasting Center, the ACT Theater, and the famous Akasaka Blitz music venue. The exhibition will be open between the hours of 18:00 and 22:00.
It’s here that citizens and visitors will be able to revel in the breathtaking imagery that Red Bull Illume brings to every tour stop, displayed on 2x2m light boxes.
Alongside these incredible images will be five more – with a special story behind them: prior to the Tokyo tour stop, there’s the national mobile contest – an anyone-can-enter, anyone-can-win photography battle. The catch? Every image must be taken only with a phone. The national mobile contest will be judged by Yodobashi vice president Kazunori Fujisawa, two-time Red Bull Illume winner Lorenz Holder and Red Bull snowboard athlete Miyabi Onitsuka . The contest runs from March 1st to March 25th – and winners won’t just have their images displayed, they’ll be rewarded from a prize purse totaling $2000 USD.
*Opening night on April 18 is by invitation only