Are there certain characteristics that define a winning shot? In this video Red Bull Illume's founder Ulrich Grill talks about some of the defining qualities that make an Overall Winner.
He discusses why technical brilliance isn't enough and how composition, creativitiy and artistic flair all help to make an amazing shot.
“If we look at some of the winning images of the past editions, one thing connects them all and that’s true excellence,” he says, as he flicks through previous winning shots on Lenovo's Yoga 9i 2-in-1 laptop.
Grill explains how the judging process works, how thousands of images are whittled down to 276 semi-finalist images and how a strong judging panel of 50 international and renowned photo editors and photo experts then choose the finalists, category winners and the overall winner.
The video also contains some top tips from some of this year’s judges, including Laura Stanley, Pexels editor, Ray Bisschop, publisher of Surfing Life and Theo Acworth, an editor at Method Mag.
Adds Grill: “Red Bull Illume is all about the unsung heroes of adventure and action sports, the photographers behind the lens. It’s about you.”