Red Bull Illume Image Quest 2021 resulted in unforgettable moments and even more incredible imagery than we could’ve expected. We wanted to honour these photographers in a way that not only got their work seen by our Red Bull Illume community, but also the world! This is why, for the sixth edition of this contest, we hosted a five-day Win-ners’ Unveiling Week in which we announced two category winners every day from November 29 to December 4, 2021, which built up to the overall winner an-nouncement in Aspen Snowmass, CO, USA.
How did we do it? Well, we made a video to show you, but we can say it took a lot of epic teamwork and ensuring we were equipped with the best tech. It was also an awesome opportunity for our partners, like Lenovo, to jump on board and show the world how powerful their products really are. Check out our behind-the-scenes video now!