Every year I do an advertisement campaign for Eleven, the Swiss outerwear-brand. It’s the coolest thing since they let me more or less do totally what I want. Every year we do something special and last year, I got inspired a lot by their collection, which has lots of colors and combos.
So the logical thing for me was showing as many color rotations as possible in one photo. Normally I hate doing sequences, but this time was different.
It was May when Steve Gruber and I got together at my local resort Hoch-Ybrig in Switzerland. There was a bit of snow left and during the afternoon I shaped the hip jump until Steve arrived to help as well. Around 8pm, I took the first photo and at 4am the last one. So we shot eight hours straight for this ad! Crazy.
After packing all the lights, stands, generators and stuff I jumped into my hippie-car next to the spot and slept on the bed in the back. Good times! Thanks to the Resort Hoch-Ybrig and Eleven for letting me do my thing.
Think carefully about which photos should go where; categories influence the judges’ selection, so choose wisely! Find the right category for your best image here.
Red Bull Illume judges are carefully chosen from a global selection of the world’s best to form an international judging panel of renowned photo editors and photo experts. Choosing or commissioning great images is literally their life’s work – and there’s no one better to judge this epic global photo contest. Judges will base their decisions on a mix of technical superiority, composition, creativity, artistic flair and overall qualities of photographic excellence.
Best of Instagram by Lenovo
The submissions for Best of Instagram by Lenovo will be judged every month, first by an internal Red Bull Illume jury who will select the top 5 still and 5 moving images, which will be official Red Bull Illume Semi-finalists. These will be put to a community vote on redbullillume.com, resulting in 1 monthly winner for still and 1 for moving image. The monthly winners will automatically become official Red Bull Illume Finalists. In total there will be 5 still and 5 moving image finalists - out of these, the public will decide who is crowned as the Best of Instagram by Lenovo Category Winners. This category is especially for content that’s so cool you have to stop scrolling and check it out.
The Category Winners and Overall Winner will receive their beautiful trophies and incredible prize packages from our partners worth more than € 100,000. Some of the prizes include the latest products from global computing leader Lenovo, to empower even more creative self-expression; storage solutions from SanDisk to ensure you never lose a shot; as well as high-quality cameras from Leica and stylish photography apparel and accessories from COOPH.
Got your adventure and action sports shots? Submit as soon as possible – we can’t wait to see your best work!
Click here to submit!