Ray has been working in marketing, design and photography for over 30 years. He has worked in several agencies initially as a designer and then working up to creative director and ran his own design and photography studio for 15 years. Now, he finally finds himself at the helm of Surfing Life, one of Australia’s preeminent surf magazines. As a life-long surfer, he can combine both his craft and passion into a career. Surfing Life was first published in 1985 and has been at the forefront of surf media ever since. In recent times, with the onset of online platforms, Surfing Life has had to adjust and in doing so, has developed a publishing strategy that sets it apart from everyone else in the industry. They publish five issues a year focusing on the five pillars of surfing, Waves, Travel, Technique, Boards and Surfers. Surfing Life's promise to every reader is that they will become a better surfer.
Never think you have enough card space or batteries, always charge and dump every night while on assignment. Never think, ah that shot will be there tomorrow I’ll get it then, trust me it never is, it might be even better, but in my experience, if you don’t grab it, you’ve missed it. When it comes to surf images, water shots are always the best, so if you can shoot in the water, always shoot in the water. And finally, my moto has always been “my best photo is the one I will take tomorrow”, this helps you to never stop pushing.– Ray Bisschop
